Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
Tag: MRAA-scorecard-program
Nautique Becomes First to Launch MRAA’s Dealer-Manufacturer Scorecard Program
Nautique Boats is the first brand to officially enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program.
MRAA launches 2026 Dealer-Manufacturer Scorecard Program
The Marine Retailers Association of the Americas (MRAA) has officially launched its 2026 Dealer-Manufacturer Scorecard Program to foster critical, data-driven conversations that improve customer experiences.
Identifying Opportunities in the Dealer-Manufacturer Relationship
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the disparities between how each industry […]
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]
Don’t Split Up the Team
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of Excellence. They had been buzzing […]
Beer vs. Boats
In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as chronicled in the book The Fifth Discipline. The book shares the story of three businesses — a […]
