Dan Heath, a New York Times best-selling author once said, “Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” The MRAA collected a great deal of data in the survey process for the Service Management Special Report. In a sense, we collected thousands […]
Tag: MRAA Service Management Special Report
A Roadmap to Winning in Service
• Pre-order the MRAA Service Management Special Report to help your dealership improve your service department’s overall performance. By Jerrod Kelley & MRAA Education team We have all heard the wise words: “Sales sell the first boat, and service sells the second, third and fourth.” Indeed, dealership service departments play a vital role in customer […]
