• Implementable Goals for Your Dealership to Get Your Cash Flowing with Force By Bernie DeGraw, MRAA Senior Education Developer Isn’t it amazing how obstacles rarely stop water? Water finds a way, around, over, sometimes under and sometimes right straight through. Obstacles usually don’t stop water. Flatness — a plateau
Strong sales leadership training drives dealership success. Learn how MRAA’s newest certification goes beyond simply learning how to manage.
Here’s the very real workforce conundrum many of you are facing: Retaining staff when times get tough. However, hiring them when you need them is just as difficult and more expensive. The Service Management Special Report showed that the workforce shortage is not just an issue in most service
Discover Boating, in collaboration with Progressive Insurance®, recently launched a new television public service announcement (PSA) campaign, and in just two months the PSAs have aired 550 times, delivering more than 1,000,000 impressions and equating to $63,000 in donated media value (the cost it would take for the same media
• Industry survey – Your feedback will help to uncover unexpected and effective service items that influence RECT We have heard it before. We will hear it again. Repair Event Cycle Time is the most important KPI to influence customer satisfaction. Boaters only have so many days to get out
[Editor’s note: This is Part 2 of the two-part blog exploring more strategies to improve your service department from Bernie DeGraw, MRAA Senior Education Developer] In part one of this special blog series on boosting service revenue, I shared three things to do now, or as soon as possible, to
As dealers, we have all heard a lot this year about diversifying our revenue and increasing our income streams. We hear a broad range of ideas on what to sell and how, how to market and when, and where to get financing and floor plans with different rates. During these
It was early July and the back-to-school advertising started. Back to school can mean a lot of different things. For parents there may be a sigh of relief, for teachers a gasp of “uh-oh” but in the marine industry it signals that the sales will likely slow and the preparation
Sales have slowed and are struggling to recover. Customers seem to be hiding from dealers. Banks appear scared of lending. Inventory is back to normal, or worse even higher. Almost everyone has a trade-in vessel where they owe a lot more than it is worth. As a dealer principal, sales
In an emergency room at the hospital, every second can count on making sure patient care is at the highest level possible. “The surgeon doesn’t roll in his own patient,” said Jordon Schoolmeester, an MRAA Dealer Week Conference and Expo educator. “He doesn’t administer the anesthetics. He doesn’t stage the
