Without being aware of it, many dealerships discourage their best prospects from buying. To stem the tide of runaway sales, businesses need to know what they’re inadvertently doing to turn prospects away and counteract these measures with positive momentum designed to win sales and create customer loyalty. At the 2014 Marine Dealer Conference & Expo, […]

MINNEAPOLIS, September 12, 2014 — The manufacturer rep/dealer relationship can be a delicate one. But when a true partnership is built, it can prove equally rewarding to both parties. Reps can help dealers select the right products and services for the local market, and the two parties can work together to provide excellent goods and […]

With day-to-day dealership operations requiring so much attention to detail and focus on the minutia of each individual sale, it’s easy to overlook a key factor to overall dealership success: The investment, engagement and satisfaction of your employees. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite […]

In order for a dealership to achieve industry-leading customer loyalty and profitability, it must employ a highly effective service team. Many dealers are finding that to be a challenge today. Not only are they struggling to find qualified technicians to fill open positions, but increased competition also makes it more difficult to retain employees. At […]

Providing dealership customers with finance and insurance options when they buy a new or pre-owned boat can be a big boost to your business’ bottom line. But when buyers opt for outside F&I products, dealers lose out on a major profit center; additionally, customers miss a golden opportunity to secure excellent, marine-specific coverage and protection […]

Effective marketing is vital to a dealership’s success. But given the speed at which marketing technologies and communications channels are changing, what worked well yesterday may not deliver the same outstanding results today. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., sales and marketing whiz Don Cooper will […]

Often, dealership principals are so busy working to stay on top of day-to-day management of their respective businesses that they struggle to find time to plan for the dealership’s future. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., bestselling author and family business maven Tom Deans, Ph.D. will […]

Accessories sales can be a solid money-maker for today’s marine retailers. Yet sadly, many dealerships dismiss this opportunity due to big box competitors. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE favorite Sam Dantzler will return to the conference to help dealers unpack the value that accessories […]

Organizers of the Marine Dealer Conference & Expo, the industry’s premier annual dealer educational event, have taken the conference’s information-packed print brochure and transformed it into a digital version, complete with easy-to-navigate tabs highlighting all the event’s sessions and workshops, individual speakers and day-to-day schedule. The MDCE digital brochure contains all the same key information […]

Today’s hyper-informed, tech-savvy boat buyers aren’t merely looking to buy products; they’re looking to buy experiences. If you’re not prepared to engage this new wave of Internet-junkie “researchaholics,” who are more informed than ever about your products and services when they first step foot inside your showroom, then you’re likely missing out on a plethora […]