In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to lack of attention to the basic sales process than because of ineffective word tracks or […]

MINNEAPOLIS, July 1, 2014 — More than 80 percent of consumers conduct research online before buying a boat, yet few marine dealerships are properly positioned to capture these leads and transform them into customers. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealership salesman, author and marketing coach […]

The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla., and half […]

The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. This year, MDCE organizers decided to up the total number of tracks at the […]

In a marine dealership, the service advisor position is often responsible for making or breaking the customer’s retail experience – and the service team’s work experience. That’s why it’s critical to employ someone that excels at advocating for both the dealership and the customer. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]

When you build a strong dealership culture in which employees feel vested in the business, it can unlock higher sales and profitability for even the most successful marine dealerships. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., leadership guru John Spence will present dealers with the tools they […]

After a successful launch in 2013, organizers of the Marine Dealer Conference & Expo will bring back its Pre-Conference Workshops for the 2014 event, scheduled for Nov. 16-19 in Orlando, Fla. The workshops give marine retailers access to hands-on training with leading experts in areas that have the biggest impact on their future success. The […]

The Marine Dealer Conference & Expo has added a Closing Keynote address to its official 2014 educational lineup in order to send attendees back to their dealerships with new strategies and inspiration. MDCE 2014 is scheduled to take place Nov. 16-19, Orlando, Fla. Business performance expert Ryan Estis has been chosen to close out the […]

World-renowned leadership guru and New York Times best-selling author Chester Elton has been named Opening Keynote presenter at the 2014 Marine Dealer Conference & Expo in November. Co-author of several successful leadership books including “All In,” “The Carrot Principle,” and “The Orange Revolution,” Elton is considered an expert in the field of company culture and […]

During the month of May, MRAA is offering dealers who have already registered for the 2014 Marine Dealer Conference & Expo an opportunity to pass a $25 discount along to all their dealer friends through MRAA’s “May Referral Promo.” The dealer with the most friends that register for MDCE in the month of May will […]