It’s not uncommon to read a great book, attend an eye-opening seminar or finish up a powerful 20 Group meeting and come away from the experience feeling inspired, but also overwhelmed. The trick is to have a process for harnessing the key take-aways from that experience and channeling them into the areas of your business […]

For years, there have been studies that show women typically hold the purse strings in their families. But while almost everyone in the retail marine industry is aware of it, little has been done within the sales department to improve success among this group. At the 2014 Marine Dealer Conference & Expo, taking place Nov. […]

Organizers of the Marine Dealer Conference & Expo announced today that they have launched a VIP Event Planning Kit promotion designed to help attendees plan for and get the most out of their attendance at the 2014 MDCE. This means that in addition to the Early Bird Discount of $25 and an MRAA Member discount […]

In today’s business climate, online results are critical to marine dealer success. Dealerships that perform solidly across the digital platforms most used by consumers gain access to far more leads than those with lackluster internet visibility. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., participants in the “Don’t […]

In today’s marketplace, getting noticed online has become at least as important as grabbing attention offline at boat shows, in print advertisements, through billboards, and the like. If your dealership isn’t taking search engine optimization (SEO) seriously, chances are you’re missing out on opportunities to get in front of potential new customers each and every […]

Accepting a trade-in for a new boat purchase can help dealers win more business; however, it can quickly turn from financial gain to strain without the right trade-in process. With more consumers trading in used boats to buy new these days, it’s increasingly important for dealerships to adopt strategies that protect their bottom line. At […]

Often, the best way to learn and grow in business is through understanding and embracing the successes of your peers. That’s the very idea behind Boating Industry’s Best Ideas Program, offering dealers secret strategies that fellow dealerships have implemented at their respective businesses to improve retail performance in today’s marketplace. The 2014 Best Ideas Program […]

Even the marine industry’s best service departments will sometimes encounter an upset customer. By learning strategies to handle these situations properly, dealerships can create loyalty and collect valuable information that can strengthen both customer relationships and service department processes and procedures. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, […]

Manufacturer and supplier support of the Marine Dealer Conference & Expo is up 20 percent as of the end of June, compared to the same time last year. The 2014 MDCE is scheduled to take place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. Last year, the event featured 92 exhibitors, 49 […]

As the marine industry gets back on track for growth, hiring has become a key area of focus for many marine dealers. Yet statistics reveal that typical businesses only hire the best person for the job about 20 percent of the time. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in […]