In today’s marketplace, getting noticed online has become at least as important as grabbing attention offline at boat shows, in print advertisements, through billboards, and the like. If your dealership isn’t taking search engine optimization (SEO) seriously, chances are you’re missing out on opportunities to get in front of potential new customers each and every […]

Accepting a trade-in for a new boat purchase can help dealers win more business; however, it can quickly turn from financial gain to strain without the right trade-in process. With more consumers trading in used boats to buy new these days, it’s increasingly important for dealerships to adopt strategies that protect their bottom line. At […]

Often, the best way to learn and grow in business is through understanding and embracing the successes of your peers. That’s the very idea behind Boating Industry’s Best Ideas Program, offering dealers secret strategies that fellow dealerships have implemented at their respective businesses to improve retail performance in today’s marketplace. The 2014 Best Ideas Program […]

Even the marine industry’s best service departments will sometimes encounter an upset customer. By learning strategies to handle these situations properly, dealerships can create loyalty and collect valuable information that can strengthen both customer relationships and service department processes and procedures. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, […]

Manufacturer and supplier support of the Marine Dealer Conference & Expo is up 20 percent as of the end of June, compared to the same time last year. The 2014 MDCE is scheduled to take place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. Last year, the event featured 92 exhibitors, 49 […]

As the marine industry gets back on track for growth, hiring has become a key area of focus for many marine dealers. Yet statistics reveal that typical businesses only hire the best person for the job about 20 percent of the time. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in […]

In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to lack of attention to the basic sales process than because of ineffective word tracks or […]

MINNEAPOLIS, July 1, 2014 — More than 80 percent of consumers conduct research online before buying a boat, yet few marine dealerships are properly positioned to capture these leads and transform them into customers. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealership salesman, author and marketing coach […]

The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla., and half […]

The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. This year, MDCE organizers decided to up the total number of tracks at the […]