As long-time boating enthusiasts and professionals, it’s easy for us to forget how much first-time boat buyers don’t know about boating. Last week, for example, I watched as a new boat owner tried more than a dozen times to back his trailer down the ramp to retrieve his boat. He gave up and asked […]
Day: July 7, 2020
MRAA Launches Customer Experience Education Series
MINNEAPOLIS — July 6, 2020 — With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help […]