Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you can too to find service messaging success.
Day: August 28, 2025
Navigating Change: MRAA, State Marine Trades Associations Voice Concerns Over Removal of Aids to Navigation in the Northeast
By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard cites modernization and shifting resources […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
Strengthen Customer Relationships — Guide Safe Labor Day Boating Adventures
Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of the year. Safety Messaging and […]
Grady-White Boats Commits to Platinum Partner Membership
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine industry’s future by collaborating with […]
