Author: Bernie DeGraw

Converting the Forever Shopper

As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first

Read More »

Strengthen Your Service Department

Service Managers face tremendous challenges every day.  They confront workforce shortages, wavering efficiency and concerning proficiency numbers, increasing repair event cycle times, teamwork issues, quality control problems, lowering customer satisfaction scores and so much more. And to make it even

Read More »

What Kind of Membership Are You Interested In?