You know follow-up is that last, important step in your sales process, but the July holidays have just passed, and you’re still busy and wondering how you could possibly find the time to follow-up yourself or hire someone else to do the job.   If you’re feeling overwhelmed by the need to follow-up with your […]

Now is the time to invest in your dealership’s customer experience. You can do this either by hiring a short-term, contract employee, or thinking long-term about a customer experience representative or manager to have on staff. You need someone who can run through your customer relationship management (CRM) log and call your spring and summer […]

Here we are on the cusp of summer. With Memorial Day weekend in the U.S. and Victoria Day in Canada unofficially kicking off the season, this is typically a busy time of year for dealers.   We hope this is a busy, revenue-generating time for you as well.   But we also know this year […]

Innovation is the creation of something new. And I have been extremely impressed with the innovation I’ve seen from dealers lately.   A few weeks ago, early in North America’s COVID-19 crisis, I read a blog. I wish I could remember which blog it was, but the point is it mentioned innovation, and how in […]