Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Author: Liz Walz
Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book, “The Experience Maker.” So how […]
Prepare Your Dealership to Satisfy This New FTC Rule
As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine business. For example, if you operate dealerships in the U.S., you’ll need a plan in […]
Improve Customer Experience with This Consumer Financing Strategy
When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take a step closer to selling them a boat. This idea probably isn’t new to you. Especially if you’ve been in the room for one of […]
What Dealers Need to Know about ‘The Great Resignation’
Workforce challenges are nothing new to the marine dealer community. If you’re like most dealers, you probably can’t remember a time that “technician shortage” wasn’t part of our regular conversations. The specific challenges that have come to light as part of what the media has coined “The Great Resignation,” however, are new. For dealership managers […]
Answers to Your Most Common Hiring Questions
As you ramp up your hiring efforts to prepare for the 2022 boating season, here are tips and resources MRAA have developed to help you answer some of the common questions you ask us: How many people do I need to hire and in which roles? With the changes in consumer shopping behavior and expectations, […]
Avoid These 6 Common Recruiting and Hiring Mistakes
Finding qualified candidates to fill your dealership’s open positions isn’t easy … especially right now. The labor shortage — not just in the recreational boating business, but in almost every industry — means that any decent candidate has their pick of jobs to choose from. So, how do you set yourself apart and increase your […]
One Way to Make Customers Happy in 2021
Last year, almost every news story or conversation was littered with words like “new normal,” and “unprecedented.” While managing change is not a new idea, it seemed to be the theme of 2020. Now, here we are, sprinting through the second quarter of 2021, and more change seems to be afoot. This year is not […]