The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
Author: MRAA Partner Contributions
Correct Craft Honored with EPIC Award for Altruism at IBEX
ORLANDO, FL (October 9, 2025) – Correct Craft’s philanthropic work was recognized this week during the 2025 International BoatBuilders’ Exhibition & Conference (IBEX) in Tampa, Fla. Correct Craft won the EPIC Award for Altruism. The EPIC Award for Altruism recognizes companies whose culture and leadership extend beyond business success to make a lasting positive impact on people […]
Priority One Announces Integration with Lightspeed’s DMS
MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One […]
Meet Trucordia Marine
Trucordia Marine — The New Name Behind the Coverage Solutions You Trust After more than four decades of serving the recreational marine industry, Belter Insurance Agency has officially rebranded as Trucordia Marine — now joined by Boater’s Insurance Agency (BIA), a nationally recognized name in retail boat and yacht coverage solutions. Together, we’ve united under […]
Navigating the Waters of Used Boat Sales
• How Marine Dealers Are Performing in 2025 By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner As the boating industry continues to evolve, marine dealers are finding new ways to stay afloat in a competitive market. A recent study by Lightspeed Data Services sheds light on how used boat […]
Navigating F&I Success
Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]
Customer Interviews: A Game-Changer for Marine Dealers
Dom Zappia, Area Director, Marine & RV, EasyCare, an MRAA Education Champion As a marine dealer, you know that closing the sale is just the beginning. What happens next can make or break your customer’s experience and your dealership’s reputation. That’s where the customer interview comes in — a powerful tool that can transform your […]
Build Customer Loyalty Through Smart Training in Marine Service
By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]
Tech at the Helm: Steering Marine Sales Forward
• 7 Ways Tech Can Redefine Your Marine Sales and Customer Connections By Chris Dominis, Manager of Customer Success and Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner Technology is reshaping the consumer shopping experience through personalization and 24/7 access to online offers. In the marine industry, this digital shift is evident in the […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
