By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner No matter what happens across the marine industry, one thing holds true — your team is your dealership’s foundation. Without a dedicated, well-equipped workforce, it can be difficult to meet rising customer expectations. While product and pricing matter, […]
Author: MRAA Partner Contributions
Slow and Steady Wins the Fall
• Why boat dealers should downshift as storage & winterization ramp up By Mitch Belter, Trucordia Marine, an MRAA Platinum Partner As the sales season winds down and storage and winterization pick up, the tempo inside boat dealerships often does the opposite — it speeds up. Yard moves stack up, trailers cycle in and out […]
Leadership & Loyalty — From the Top, Down
• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two years. But then there’s also […]
Finding the Right Crew: Rethinking How We Hire Sales and Service Staff
• Why proactive marine industry hiring strategies will set up your dealership for success By Amanda Funk, Founder, Compass Maritime Group, an MRAA Partner Building strong sales and service teams in the marine industry has become one of the biggest challenges facing dealerships today. Candidates are scarce, competition is fierce and the roles themselves are […]
Lead Nurture Is No Longer Optional
The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
Correct Craft Honored with EPIC Award for Altruism at IBEX
ORLANDO, FL (October 9, 2025) – Correct Craft’s philanthropic work was recognized this week during the 2025 International BoatBuilders’ Exhibition & Conference (IBEX) in Tampa, Fla. Correct Craft won the EPIC Award for Altruism. The EPIC Award for Altruism recognizes companies whose culture and leadership extend beyond business success to make a lasting positive impact on people […]
Priority One Announces Integration with Lightspeed’s DMS
MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One […]
Meet Trucordia Marine
Trucordia Marine — The New Name Behind the Coverage Solutions You Trust After more than four decades of serving the recreational marine industry, Belter Insurance Agency has officially rebranded as Trucordia Marine — now joined by Boater’s Insurance Agency (BIA), a nationally recognized name in retail boat and yacht coverage solutions. Together, we’ve united under […]
Navigating the Waters of Used Boat Sales
• How Marine Dealers Are Performing in 2025 By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner As the boating industry continues to evolve, marine dealers are finding new ways to stay afloat in a competitive market. A recent study by Lightspeed Data Services sheds light on how used boat […]
Navigating F&I Success
Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]
