• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating today’s shifting market, the pursuit of healthy, sustainable growth is more challenging than ever. While the excitement of new boat sales still drives much of […]
Author: MRAA Partner Contributions
Surface Protectant: Protect Customers’ Boats
Sharing the Benefits of Surface Protectant for Gel-coated/Clear-coated Boats By Larry Wenger, Vice President of National Sales, Ultimar, an MRAA Platinum Partner As a dealer, when you take in a boat on trade, it’s pleasing to see the boat has been well cared for and in top condition. But too often, customers don’t know how […]
How to Encourage the Cautious Shoppers
• Overcome Customer Objections and Empower Hesitant but Interested Buyers to Take Action By Tyler Kelly, Recreational Dealer Field Sales Manager, Motility Software Solutions, an MRAA Platinum Partner After a trip out on the water enjoying the warm sun and fresh air, how could anyone not fall in love with boating? The 85 million Americans […]
Charting a Course Through Tariff Uncertainty
Matt Ginsburg, Managing Director, Huntington Distribution Finance†, an MRAA Education Champion The marine industry has long relied on a global supply chain to source key components and materials. That international reach brings efficiency, but it also means that shifts in trade policy, such as tariffs, can introduce cost variability and operational uncertainty. Recent tariffs on […]
MDS Brand Announces Transformative New Lead Generation Tools for Marine Businesses
• New Powerful Suite of Services Helps Boat Builders, Dealers and Chandleries Identify Concrete Leads and Compete in a Crowded Marketplace Partner Press Release Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today the next revolution in lead generation tools with the release of its Visitor Reveal Suite. […]
How to Use a DMS to Market Your Services & Inventory
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
Creating Engaging Digital Media Content for Your Boat Dealership
By Anna Tozzi-Barbay, Boatmart.com, an MRAA Education Champion In the age of digital media, creating engaging digital media content for your dealership across various platforms can greatly increase your reach to potential customers. By ensuring that you are optimizing the benefits of each platform and utilizing the unique features that each offer for business accounts […]
Include Soft Pulls in Digital Retailing
• Why aren’t more dealers and lenders leveraging credit-first soft pulls? By Ken Hill, Managing Director for 700Credit, an MRAA Platinum Partner Shopping for a vehicle comes with all kinds of stressors for a consumer — some of which can affect their relationship with the dealer and lender. The decision to require a shopper to […]
What is Influencer Marketing?
5 Collaborative Campaigns for Boat Dealers By Keona Frasier, Boatmart.com, an MRAA Education Champion Standing out in the competitive boat sales market can be challenging, especially when trying to reach a wide and diverse audience. To break through the noise, many dealerships are turning to influencer marketing—a strategy that uses social media personalities to drive […]
How Boat Dealers Can Optimize Marketing Spend with Evergreen Content
By Keona Frasier, Boatmart, an MRAA Education Champion Marketing requires time and resources, so boat dealers need to maximize their efforts. While some promotions are seasonal or event-driven, others can deliver value year-round with minimal updates. That’s where evergreen marketing comes in. Content that stays relevant over time can continuously attract buyers, keep existing customers […]
