Author: MRAA

National Marine Lenders Association Releases Updated Version of ‘More Boat Less Monthly’

• NMLA to unveil a revised edition of its popular tri-fold publication at MRAA’s Dealer Week Conference and Expo in Tampa, Fla. The NMLA, one of over 147 exhibitors featured at the annual MRAA Dealer Week Conference and Expo in early December, will officially re-launch an updated version of “More Boat Less Monthly.” NMLA lending specialists […]

Briefing Held on Economic Impact of NOAA Vessel Strike Reduction Rule

On November 9, the Congressional Boating Caucus hosted a briefing on the National Oceanic and Atmospheric Administration’s (NOAA) proposed expansion of the North Atlantic Right Whale Vessel Strike Reduction Rule. The briefing outlined how the proposal would devastate the recreational boating and fishing industries on the Atlantic coast and the communities that depend on them. […]

2024 Boat Shows: Deadline Approaching to Participate in Discover Boating’s Boat Finder

Now is the time to get your brands listed among competitors in Discover Boating’s Boat Finder ahead of the 2024 boat show season—putting your boats in front of potential buyers before, during and after the show. The deadline for uploading boat information is Friday, Nov. 17. This free tool, exclusive to Discover Boating boat show brands, […]

Annapolis Yacht Documentation, Brand Lab Gear, Maxima Boats USA, and Sea Pro Boats Join MRAA as Partner Members

MINNEAPOLIS, Nov. 6, 2023 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Annapolis Yacht Documentation, Brand Lab Gear, Maxima Boats USA and Sea Pro Boats as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers […]

MRAA, 700Credit Launch Guide to Fraud Detection & Prevention

MINNEAPOLIS, Nov. 2, 2023 – The Marine Retailers Association of the Americas (MRAA) and 700Credit, an MRAA Education Champion, announce the release of a new MRAA Mini-Guide “Fraud Detection and Prevention in the Marine & Powersports Industry,” to help dealers understand fraud and implement detection tactics to prevent it. “Dealership fraud has become an $8B […]

Discover Boating Site Content Engages Boaters

Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), continues publishing timely website content to engage new and experienced boaters, providing tips and information relevant to this time of year. In September, Discover Boating highlighted the top 10 fall boating destinations inspiring new on-water adventures and reinforcing that boating season extends past peak summer […]

Redefining Your Approach to Establishing Trust – The Customer Experience Mindset in the Marine Retail Industry

By John Spence, johnspence.com Trust is a complex idea built on multiple pillars, such as honesty, integrity, reliability and competence. In the marine retail context, this translates into transparent pricing, consistent quality and the provision of expert advice. When a customer makes a significant investment, such as buying a yacht, they need more than just […]

Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers

The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]

2023 Expo Hall to Feature the Most Exhibitors and Largest Floor Space in Dealer Week History

MINNEAPOLIS, Oct. 23, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that its annual Dealer Week Conference and Expo has set an all-time high for exhibitors, suppliers and manufacturers that have committed to display at the event held Dec. 4-7, 2023, in Tampa, Fla. The Expo Hall at the Tampa Convention Center […]