By John Spence, johnspence.com Trust is a complex idea built on multiple pillars, such as honesty, integrity, reliability and competence. In the marine retail context, this translates into transparent pricing, consistent quality and the provision of expert advice. When a customer makes a significant investment, such as buying a yacht, they need more than just […]
Author: MRAA
Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers
The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
2023 Expo Hall to Feature the Most Exhibitors and Largest Floor Space in Dealer Week History
MINNEAPOLIS, Oct. 23, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that its annual Dealer Week Conference and Expo has set an all-time high for exhibitors, suppliers and manufacturers that have committed to display at the event held Dec. 4-7, 2023, in Tampa, Fla. The Expo Hall at the Tampa Convention Center […]
Discover Boating Launches Enhanced Boat Finder to Extend Brand Visibility through Boat Shows
With the 2024 Discover Boating boat show season on the horizon, now is the time to get your brands listed among competitors in Discover Boating’s Boat Finder — putting your boats in front of potential buyers before, during and after the show. This free tool, exclusive to Discover Boating boat show brands, features a new […]
MRAA Welcomes Aboard Seven New Partner Members
MINNEAPOLIS, Oct. 9, 2023 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Avid Boats, DIAN Motors, LaVictoire Finance, NauticStar, OneSource Financial, Phoenix Trailers, and Renaissance Marine Group as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that […]
4 Ways Succession Planning Helps Boat Dealers Overcome Challenges
By Kendall Rawls, Director of Development, The Rawls Group In the world of owning boat dealerships, marinas or other recreational dealerships, where the tides of business are constantly shifting, succession planning is one of the most critical yet often overlooked strategies for achieving your goals. While many business owners associate succession planning solely with exit […]
NMLA’s 43rd Annual Marine Lenders Conference Sets Attendance Record
More than 200 attendees from 87 businesses and 37 first-time registrants connected September 24-26 at the Westin Hilton Head Island Resort in South Carolina The National Marine Lenders Association (NMLA) just wrapped up its 2023 conference in Hilton Head, S.C., drawing the largest number of attendees in more than 10 years. Headliners for the National […]
Wake Responsibly Educational Video Receives National ‘Seal of Safe Boating’ Award
The Water Sports Industry Association (WSIA) created a new Wake Responsibly educational video that has been awarded the “Seal of Safe Boating Practices” from the National Association of State Boating Law Administrators (NASBLA), making it the first industry association to earn the achievement. The 12-minute Wake Responsibly video covers best practices, rules, regulations and recommendations […]
New West Coast Vessel Speed Restrictions on the Way?
National Marine Fisheries Service Expands Right Whale Critical Habitat in Alaska On Sept. 26, the National Marine Fisheries Service (NMFS) announced a revision of the Endangered North Pacific right whale critical habitat in Alaska, expanding the protected area for the species. This update comes after a petition, initially filed March 10, 2022, was put forth […]
MRAA Adds 3 New Consultants to Enhance Dealer Certification Program
MINNEAPOLIS — The Marine Retailers Association of the Americas announces the addition of three new consultants within the Dealership Certification program, to meet participation demands and growth. Kurt Von Ahnen, Paula Crosbie and Dixie Morrow have partnered with the MRAA to facilitate Dealership Certification webinar series sessions. The consultants were selected because of their experience […]
