Extended service agreements are a win-win for dealers: They not only allow the dealership to better service its customers by offering additional protection on their new and pre-owned boat and engine purchases, but these agreements also can generate a significant revenue stream by contributing directly to the business’ bottom line.
The Marine Industry Certified Dealership Program has made it more convenient — and affordable — than ever for dealers to get Certified. The program recently lowered its fee structure and developed a tiered approach, making it cost-effective for dealerships of all sizes to enroll and complete the various program steps
The MRAA Educational Foundation is currently seeking applications from educational institutions for its 2014 MRAA Technical Scholarships. The Technical Scholarships provide a $3,000 scholarship to technical schools to assist well-deserving students who are studying recreational marine technology. The MRAA Technical Scholarship Fund was created to offer financial assistance for technical
On Saturday evening, Nov. 15, representatives of the many regional, state and local marine trades associations will meet for the 26th time at the annual Marine Dealer Conference & Expo, the industry’s premier dealer educational event, to discuss legislation at the state and federal level. Under the organization of the
It’s around this time that MRAA members typically ask the association to make predictions regarding “what’s next” for the coming year on the Hill. MRAA has frequent discussions year-round with Hill staff and lobbyists who get involved in the political process, and this year is no different. The consensus for
On Sept. 22, MRAA and 13 other groups working to change the renewable fuel standard for ethanol additives to gasoline met in the West Wing of the White House to discuss the impacts of current renewable fuels and to ask the U.S. Office of Management and Budget and the Environmental
It’s a strange environment on Capitol Hill when members and staff return to work immediately following the Nov. 2 elections. Several Senators and Representatives will have lost their seats, returning to the Hill to wait out the Lame Duck period and begin the process of closing up their D.C. offices.
U.S. demographics aren’t just starting to shift; they already have. If marine dealerships want to capitalize on the changing faces of today’s market, they need real-world, implementable strategies for reaching these new prospects in a way that resonates with their individual needs, wants and desires. At the 2014 Marine Dealer
An efficient and profitable dealership parts department helps customers secure what they need to get back on the water as fast as possible. But without an easy way to locate parts and estimate delivery times, it’s anyone’s guess when boats and engines will be fixed. At the 2014 Marine Dealer
Today’s young professionals are the future of the retail marine industry. But if the next generation is not ready to face the unique challenges that come with being a dealership proprietor, it risks jeopardizing business stability and making the march forward an uphill climb. At the 2014 Marine Dealer Conference
