• New Content to Help Your Customers Partake in the Global Celebration of Sailing The Summer Sailstice, the international celebration of sailing held annually around the summer solstice, kicks off Saturday, June 24. In honor of this celebration, DiscoverBoating.com published a Summer Sailstice Guide highlighting 10 sailing events happening around the country this weekend from […]
Author: MRAA
ZiiDMS Commits to MRAA Platinum Partner Membership
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that ZiiDMS is joining the Association for the first time as a Platinum Partner Member. Through Platinum Partner Membership, ZiiDMS supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. […]
Discover Boating Drops Anchor at American Century Championship
• Partnership with celebrity golf tournament and NBC Sports to generate awareness among potential boaters This July, Discover Boating is partnering with premier celebrity golf tournament, American Century Championship, and NBC Sports to bring the action and fun on the green to the spectacular waters of Lake Tahoe. Discover Boating is sponsoring the signature waterfront off the par 3, […]
Sheffield Financial and Polaris Announce New Marine Financing Agreement
WINSTON-SALEM, N.C., (June 12, 2023) – Sheffield Financial, a division of Truist Bank, Member FDIC, and Polaris Sales Inc., a subsidiary of Polaris Industries, Inc. and Polaris Boats, LLC a subsidiary of Polaris Industries, Inc., (NYSE PII) “Polaris,” have agreed to an amendment to the existing financing services agreement. The amendment allows Sheffield to provide […]
Integrated Dealer Systems Expands Support to MRAA as Platinum Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Integrated Dealer Systems (IDS) increased its level of support to the Association by becoming a Platinum Partner Member. Through Platinum Partner Membership, IDS supports the MRAA, its programs, and the opportunities the association provides the dealer body in an effort to fuel the […]
RBFF Launches Fearless Fishing Line in Celebration of National Fishing and Boating Week 2023
• Partnership with Berkley Celebrates the Transformative Benefits of Fishing and Boating for Women ALEXANDRIA, VA (June 5, 2023) – To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me […]
Northpoint Taps Kenton Smith Marketing in New Marine Consulting Capacity
May 31, 2023, Alpharetta, Georgia – Northpoint Commercial Finance has retained established marketing expert Wanda Kenton Smith of Kenton Smith Marketing as its official marine division marketing consultant. Kenton Smith brings 40 years of proven marine experience and award-winning performance across multiple industry sectors to assist Northpoint in undertaking a variety of initiatives including marketing […]
Minnesota Passes Landmark Mandatory Boater Education Legislation
ST. PAUL, MINNESOTA, May, 31 – The Marine Retailers Association of the Americas (MRAA) celebrates the successful passage of Mandatory Boater Education Legislation in its home state of Minnesota. This landmark legislation marks a significant step towards ensuring the safety and well-being of boaters and all who enjoy aquatic recreation throughout the Land of 10,000 […]
New Episode of ‘Discover Boating Safety Basics’ Launches
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing […]
Leverage Credit-First Soft Pulls to Improve Your Dealership’s Results
Shopping for a vessel comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be stressful for many consumers – for different reasons! Consumers worry for various reasons, including: As a […]
