Author: MRAA

2021 Outdoor Recreation Economy Breaks Record

• Outdoor Recreation Industry Generates $862 Billion, 4.5 Million Jobs WASHINGTON, D.C., November 9 — Today, the U.S. Bureau of Economic Analysis (BEA) released economic data from the 2021 Outdoor Recreation Satellite Account, which detailed the outdoor recreation economy’s powerful and positive impact on the overall U.S. economy. These new record-breaking numbers found that outdoor […]

Record-Breaking Numbers: Outdoor Recreation a Whopping $862B Industry According to New Government Data

WASHINGTON, D.C. — November 9 — The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) has released economic data for 2021 exhibiting outdoor recreation’s powerful and positive economic impact on the U.S. economy. These new numbers show outdoor recreation generates $862 billion in economic output and 4.5 million jobs. This means the outdoor recreation […]

Dealer Week is Less Than 1 Month Away

• Annual MRAA Conference & Expo Runs Dec. 5-8 in Austin, Texas MINNEAPOLIS, Tuesday, Nov. 8 – The countdown to the largest annual marine dealer education event is on, with less than a month until the kickoff of Dealer Week 2022 on Monday, Dec. 5, in Austin, Texas. Dealer Week is hosted each year by […]

Correct Craft Acquires Indmar Marine Engines

MILLINGTON, TN (Nov. 7, 2022) – Today, Correct Craft announced the acquisition of Indmar Marine Engines, a pioneer and leader in the inboard marine engine segment with a hard-earned reputation for delivering world-class quality and reliability. Indmar will be operated by Correct Craft subsidiary Liberty Technologies which also manages PCM Engines, Crusader Engines, Levitator Engines, and […]

Marketing to Current Marine Customers

• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]

MRAA Educational Foundation Final Call for 2022 Scholarships, Darlene Briggs Marine Woman of the Year Award

The Marine Retailers Association of the Americas (MRAA) Educational Foundation has announced the final call for nominations and applications for the 2022 Annual Scholarships and the 2022 Darlene Briggs Marine Woman of the Year Award which will be presented December 5-8, at MRAA’s Dealer Week in Austin, Texas. Award information and applications may be found […]

Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events

• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]

Marine Marketers of America Accepting Entries for 2022 Neptune Award Nominations, Adds 2 New Award Categories

• New Categories – Dealer Marketing Strategy, and Influencer Collaboration / Marketing Marine Marketers of America is now accepting entries for the 2022 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America. The annual contest, now in its 15th year, is open to any company or organization […]