Dealer Week, the reimagined Marine Retailers Association of the Americas Conference and Expo, was awarded Honorable Mention in the Event Marketing / Grassroots category of the 2019 Neptune Awards. Honorees were recognized at a combined Marine Marketers of America and Boating Writers International meeting during the Miami International Boat Show on February 13. Dealer Week’s […]
Author: MRAA
MRAA files comments on Florida Keys National Marine Sanctuary
On Friday, January 31, MRAA submitted comments to the National Oceanic and Atmospheric Administration’s (NOAA) in response for its request for industry comments on its Draft Environmental Impact Statement for the Florida Keys National Marine Sanctuary: Restoration Blueprint. The Florida Keys National Marine Sanctuary is a significant destination for millions of recreational boaters and anglers […]
The Employee Process
Intent: To assure that dealers are taking care of their staff. Employee satisfaction leads to customer satisfaction. Certification Requirements: An employee handbook… check! Branded clothing and/or name tags… check! Performance evaluations… check! Quarterly Management Review process… check! Process Improvement Reports… check! As part of the Certification program, we want to make sure that your employees […]
Dealer to Dealer: February 2020
How do you and your team inspire prospects and customers to trust you? “Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your […]
26 Dealerships Achieved Marine Industry Certification Status in 2019
The Marine Retailers Association of the Americas is pleased to announce that 26 dealership locations achieved the Marine Industry Certified Dealership status in 2019. The Marine Industry Dealer Certification Programs provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program offers tools to engage your employees in a business’ […]
MRAA Board of Directors Approve ACMA Resolutions for 2020
The Marine Retailers Association of the Americas’ Board of Directors voted to adopt the Advisory Council of Marine Associations’ (ACMA) policy resolution to help direct the MRAA’s legislative and advocacy efforts for 2020. ACMA, created to advise the MRAA on its annual policy agenda, is comprised of state, regional and national marine trade associations, and […]
Are You Dealing with Flooding Issues?
The MRAA is working with the U.S. Congress to address water resource problems around both the Great Lakes and the Upper Mississippi River Basin. We are looking for specific projects to point out to Congress, and to help them develop flood plans for the region. Is flooding affecting your business? Please email MRAA Government Relations […]
The Boat House Group Acquires Bald Knob Marina
The Boat House Group is pleased to announce the acquisition of Bald Knob Marina in Johnsburg, IL. This transaction represents a significant step towards aggressively expanding the dealership footprint while supporting the growth and customer base of The Boat House and Bald Knob Marina. The acquisition will combine the current Boat House Chicago and Bald […]
RIMTA CEO, Wendy Mackie, to Keynote Taiwan International Boat Show
The Taiwan International Boat Show takes place from March 12-15, 2020 at the Kaohsiung Exhibition Center. This year, Wendy Mackie, CEO of Rhode Island Marine Trades Association (RIMTA), will be one of the keynote speakers at the boat show’s summit: Global Market, Trends and Design on Friday March 13th. Her topic is on US Boating […]
The Pre-Certification Assessment
Intent: For the Dealer to understand where they need improvement and for the consultant to understand where and how they can help. The Marine Industry Certified Dealership program’s Pre-Certification Assessment is the base from which the program begins. We could argue that the Pre-Certification Assessment is one of the most important steps in the MICD […]
