These associations have committed to supporting Dealer Week, and several are offering special incentives. Dealer Week, the newly reimagined MRAA Conference & Expo, was created as a way to provide education, resources, products and services to all marine dealers, embracing the philosophy that when dealers succeed, the industry succeeds. The more organizations that come together […]
Author: MRAA
MRAA joins Sportfishing and Boating Community Call for Striped Bass Harvest Reduction
Reducing mortality by 18 percent necessary to conserve and rebuild striped bass population The Marine Retailers Association of the Americas joined a coalition of recreational fishing and boating organizations to write to the Atlantic States Marine Fisheries Commission (ASMFC) urging commissioners to end overfishing and begin rebuilding striped bass by implementing an 18 percent harvest […]
KICKER Marine Audio Kicks Its Boating Presence Into High Gear
KICKER, a nationally recognized brand in the automotive, truck and powersports mobile audio markets, as well as home and lifestyle audio segments, has decided to strategically focus efforts to boost brand awareness and sales within the recreational marine industry. Having earned a solid reputation and growth in the wake/surf boat, pontoon and runabout markets over […]
Dealer to Dealer: October 2019
What is the most impactful lesson you learned about consumers during this selling season? “Consumers are more than ever confused about what a boat costs. Some manufacturers post a (too low) retail selling prices then hide the additional fees which make the customer irate in the dealership. Bottom line dealerships with less than 5% net […]
Continuous Certification Launches Q4 Course on Customer Experience
The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal, raving fans; and sell more […]
New York to Sue Over Lake Ontario Flooding
On October 9, The New York State Department of Environmental Conservation filed a lawsuit against the international body charged with regulating water flows between the United States and Canada, including the St. Lawrence river and the Great Lakes. The lawsuit argues that the International Joint Commission must compensate the state for the approximately $1 billion […]
New Hampshire to Create Office of Outdoor Rec. Industry Development
New Hampshire joins 16 other states by launching the Office of Outdoor Recreation Industry Development to be housed in the state’s Department of Business and Economic Affairs. Outdoor recreation is a $2.7 billion industry in New Hampshire, making up 3.3% of the state’s economy – well above the national average. “The creation of this office […]
Trump Administration Announces Plans to Boost Corn-Based Ethanol
Earlier this month, the Trump administration announced plans to direct the U.S. Environmental Protection Agency (EPA) and the U.S. Agriculture Department to take steps to close the demand gap faced since granting waivers to oil refineries. This move will effectively force larger refineries not currently granted waivers to increase how much ethanol they blend into […]
Grow Boating, MRAA Launch Part 2 of First-Time Boat Shopper Sales Course
As part of its educational partnership, Grow Boating and the Marine Retailers Association of the Americas have launched “Selling to First-Time Boat Shoppers’ Motivations,” the second in a three-part series of e-learning courses. The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers […]
MRAA Announces Commitment of Three New Education Champions
The Marine Retailers Association of the Americas today announces the addition of three more Education Champion partners in 2019. Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through […]
