On Wednesday, October 30, River Valley Companies President, John Wooden was invited by the U.S. House of Representatives to testify before the Committee on Small Business at a hearing titled “Force of Nature: The Power of Small Business in America’s Recreational Infrastructure.” Wooden’s testimony proposed actions that included improvements to recreational infrastructure and a recommendation […]
Author: MRAA
Rock Outdoors Partners with Barletta Boats
Barletta Pontoon Boats, located in Bristol, IN and Rock Outdoors located in Lexington, NC have joined forces to bring Barletta pontoons to the heart of the state. Founder of Easter Creek Partners and longtime bass fisherman, owner Steve Summer opened Rock Outdoors in May 2018. Summer wasn’t thrilled with the climate of the boating industry […]
Epic Finance Partners with Source One Financial Services, LLC.
Source One Financial Services, LLC, a leading originator, underwriter and processor of consumer marine and recreational vehicle financing, announced that, effective October 1, 2019, the Company has entered into an agreement to partner with Wilmington, NC.- based Epic Finance, LLC., a leading provider of financing, insurance and warranty-related services to marine and recreational vehicle dealerships […]
Dealer Week Field Trip to Visit Oldest Fla. Restaurant, NHL Arena, Largest Recreational Dealership
The Field Trip, guided by industry trainer Valerie Ziebron, will highlight lessons in great operations, employee relations and customer experience from three Tampa-area businesses. And include some fun surprises. Dealer Week, the newly reimagined MRAA Conference & Expo, has announced the final locations of the Dealer Week Field Trip, a new all-day interactive learning opportunity. […]
Dealer Week Names 13 Marine Trade Association Co-Hosts
These associations have committed to supporting Dealer Week, and several are offering special incentives. Dealer Week, the newly reimagined MRAA Conference & Expo, was created as a way to provide education, resources, products and services to all marine dealers, embracing the philosophy that when dealers succeed, the industry succeeds. The more organizations that come together […]
MRAA joins Sportfishing and Boating Community Call for Striped Bass Harvest Reduction
Reducing mortality by 18 percent necessary to conserve and rebuild striped bass population The Marine Retailers Association of the Americas joined a coalition of recreational fishing and boating organizations to write to the Atlantic States Marine Fisheries Commission (ASMFC) urging commissioners to end overfishing and begin rebuilding striped bass by implementing an 18 percent harvest […]
KICKER Marine Audio Kicks Its Boating Presence Into High Gear
KICKER, a nationally recognized brand in the automotive, truck and powersports mobile audio markets, as well as home and lifestyle audio segments, has decided to strategically focus efforts to boost brand awareness and sales within the recreational marine industry. Having earned a solid reputation and growth in the wake/surf boat, pontoon and runabout markets over […]
Dealer to Dealer: October 2019
What is the most impactful lesson you learned about consumers during this selling season? “Consumers are more than ever confused about what a boat costs. Some manufacturers post a (too low) retail selling prices then hide the additional fees which make the customer irate in the dealership. Bottom line dealerships with less than 5% net […]
Continuous Certification Launches Q4 Course on Customer Experience
The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal, raving fans; and sell more […]
New York to Sue Over Lake Ontario Flooding
On October 9, The New York State Department of Environmental Conservation filed a lawsuit against the international body charged with regulating water flows between the United States and Canada, including the St. Lawrence river and the Great Lakes. The lawsuit argues that the International Joint Commission must compensate the state for the approximately $1 billion […]
