The Marine Retailers Association of the Americas published its latest white paper, “Job Descriptions That Amp Up Productivity,” presented by the Marine Industry Certified Dealership program. This digital publication was developed to empower employers to craft internal and external job descriptions that create a more productive, accountable and satisfying work environment. The white paper directs […]
Author: MRAA
Dealer to Dealer: June 2019
In regards to sales, how did the weather impact your first and second quarter? I’m sure that the weather impacted sales because we have experienced record rains over the first half of 2019, however, the strong economy has countered the negative effects of the weather and dealership is up 30% in boat sales to last […]
Certification Program Launches Q3 Course
The Marine Industry Certified Dealership Program has released its third quarter Continuous Certification course: Align Your Dealership with Today’s Customer. This course is part of the requirements for dealers to maintain their Certification status and to continually improve their dealership. Align Your Dealership with Today’s Customer teaches dealers about consumers’ needs and wants and how […]
Florida Governor Signs Boat Titling Bill into Law
Earlier this month, Florida Governor Ron DeSantis signed into law the Uniform Certificate of Title Act (HB 475/S 676). MRAA, along with other industry partners, has actively advocated in favor of this top recreational boating industry priority. Titling is considered a vital tool in the effort to protect consumers from buying damaged, destroyed, or stolen […]
Market Yourself: MICD Offers Best Practices for Certified Dealer Marketing
Certified Dealers have a wealth of qualities to brag about, yet some aren’t patting themselves on the back publicly, so the consumer knows what to expect from a Certified Dealer. We recommend you Certified Dealers post the following message on a Certification page on your website, or perhaps your blog. And when you do, send […]
ORR Members to Testify Before U.S. Trade Representative; Oppose Tariffs that will Hurt Outdoor Rec.
Members of the Outdoor Recreation Roundtable (ORR) will make their case before the Office of the U.S. Trade Representative (USTR), and describe just how proposed Section 301 tariffs will hurt the outdoor recreation industry and American consumers. Tom Cove (President and CEO, Sports and Fitness Industry Association), Glenn Hughes (President, American Sportfishing Association), Scott Schloegel […]
Member Spotlight: Roxanne Rockvam
Roxanne Rockvam, of Rockvam Boat Yards, located in Spring Park, Minn., continues to be a strong advocate for boating and water preservation. We had the chance to ask her a few questions about working in her family’s business and her new initiatives, Pontoongirl.com and the Clean Boater Pledge. Q: First of all, tell us a […]
All-New Field Trip Experience to Kick Off Dealer Week 2019
As part of its re-imagined event experience, MRAA’s all-new Annual Conference and Expo, Dealer Week, will kick off with an immersive field trip opportunity on December 8th in Tampa, Fla. Participants will tour local businesses and gather lessons on customer experience, business operations and employee relations from brands that are innovating in those areas. “The […]
MRAA Announces Commitment of Six New Education Champions
Marine Retailers Association of the Americas announces the edition of six Education Champion partners in 2019. Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through a year-round sponsorship. […]
June is Great Outdoors Month!
The weather is warming up and that means summer vacation is right around the corner. Great Outdoors Month® 2019 is a great way to experience healthy, active outdoor family fun in your great outdoors! Public and private organizations from across the country are coming together as members of the Great Outdoors Month® Council to help […]
