Last Tuesday, the U.S. Senate Commerce, Science, and Transportation Committee held a hearing on dangerous algae blooms. Florida is currently facing an unprecedented algae event, but a number of other states are experiencing harmful algae blooms and the problem continues to grow. The negative impact that toxic algae blooms have on the recreational boating community […]
Author: MRAA
Be the Change: Tell your Senators to Support the Modern Fish Act
Thanks to your efforts, the House has passed HR 200, which includes Modern Fish Act provisions. This is a bipartisan step towards advancing recreational fishing policy. Your letters made the difference! It is now time for the U.S. Senate to take up and pass the Modern Fish Act (S. 1520). It is imperative that you […]
Partnership Key to Barletta Pontoon Boats Dealer Meeting
On August 14, partner dealerships and prospects from around North America descended on Elkhart, IN to attend the inaugural Barletta Pontoon Boat Dealer Meeting and feel, first-hand, what all the “buzz” was about; a focus on innovation, quality, and partnership. While maintaining an informal “feel”, the meeting offered some structure including product training, pricing and […]
MRAA Annual Conference & Expo to rebrand, relocate in 2019
Event transformation has been designed to engage, energize and empower the marine dealer community to new heights. MINNEAPOLIS, Sept. 6, 2018 — The MRAA Annual Conference & Expo will embark on an exciting transformation in 2019, introducing a new name, relocating to a new location and delivering an all-new immersive event experience, the likes […]
MRAA Educational Foundation Opens Scholarship Application Process
The MRAA Educational Foundation has kicked off the 2018 application process for its six scholarships and the Darlene Briggs Marine Woman of the Year Award, at MRAA.com/Foundation. Included in those six scholarships is a new scholarship to help support dealership apprenticeship programs, our Marine Apprentice Technician Scholarship. The award and scholarships, which will be presented […]
AVALA Supports MRAA at the Partner Level
AVALA Marketing Group has joined the Marine Retailers Association of the Americas as its newest Partner level member. AVALA Marketing Group is a digital marketing agency that supports manufacturers who sell high consideration goods through dealer channels, in efforts to drive more revenue throughout the entire customer lifecycle. “While historically, we here at […]
Tell Washington That Tariffs are Bad for Boating
Boat dealers and manufacturers are beginning to feel the impact of the worldwide trade conflict. As the Trump administration continues to levy tariffs on materials, products and components vital to the recreational boating industry, the ripple effects have reached the retail level in the form of additional surcharges, delays, and even cancelled orders. In a […]
Are You On Board With BoatPAC?
BoatPAC is the recreational boating industry’s political action committee. It works by bringing all industry segments together to support candidates running for Congress who will represent and protect the interests of the recreational boating industry on Capitol Hill. But we need your help. Each year, we update our compliance records to ensure that we have […]
Take the time to understand your customers
A couple months ago I bought my first brand-new motorcycle. In the process, I visited five different dealerships and had five vastly different experiences. The reason I bought from the fifth? The salesperson got me. My first interaction with Bryce was through a quote request form on the dealership’s website. He responded quickly, giving me […]
Dealer to Dealer: August
What is the most impactful lesson you learned about consumers during this selling season? “That everything I thought before about consumers is still true…when people feel like they have money and economy is good, whether they really can afford it or cannot, they wish to spend money and spend it less frugally.” – Ray Fernandez, […]
