Execute. [ek-si-kyoot] verb. to put into effect fully; carry out, in accordance with a prescribed design or process/plan. Seven years and 30 days ago this very moment, I was living my best life — the first day on the new job at the MRAA. A new desk, new keyboard, and a new opportunity to make […]
Author: MRAA
MRAA Now Taking Applications for Fully Funded MDCE Scholarships
In partnership with Soundings Trade Only, the Marine Dealer Conference & Expo will offer scholarships for three dealers to attend this year’s educational event, to be held Dec. 9-12 in Orlando. Each scholarship includes an MDCE Standard Dealer Registration, up to $450 in travel reimbursement, and a three-night hotel stay at the MDCE’s host hotel, […]
How do you stay energized?
I’m having issues with batteries these days. In our mobile, always-on-the-go society, batteries are more and more frequently the power source of choice. And while, yes, they’re getting better all the time, they’re still largely unpredictable. I watch my daughter struggle with battery management on her new cell phone. Is it normal for teenagers to […]
boats.com Launch New Online Shopping Platform
boats.com, the world’s largest online publisher of marine content, today announced the launch of their redesigned boat shopping platform. The new boats.com reflects a reimagined boat shopping experience, while addressing one of the industry’s biggest challenges: keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. According to Discover Boating, 64% of Americans […]
Boating Industry PAC Reaches Fundraising Goal
BoatPAC, the federal political action committee of the MRAA and the National Marine Manufacturers Association, exceeded its 2018 fundraising goal of $200,000, raising nearly $202,000 from 348 donors. That figure is up from $154,000 and 312 donors in 2017. BoatPAC supports the election of candidates to the United States Congress who are strong advocates for […]
The Top 4 Courses on MRAATraining.com and Why
Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]
Follow-up is Critical to Building Loyalty
Earning one sale from a customer is great, but building upon that relationship is key to earning service business and the subsequent sales. That’s why follow-up is so important. Last month I explained why I bought the motorcycle I bought and how the salesperson understood me and my wants. However, since that purchase, my experience […]
Member Spotlight: Monica Reed-Hurst
President Trump’s year-Round E15 Sales plan will do more harm than good, warns MRAA
The Marine Retailers Association of the Americas, the leading trade association of North American small businesses that sell and service recreational boats, expressed grave concern over the Trump administration’s move to direct the Environmental Protection Agency to allow for the sale of gasoline with 15% ethanol, or E15, year-round. Matt Gruhn, President of the MRAA, […]
Vital Water Infrastructure Bill Heads to President’s Desk
On Wednesday, October 10, the Senate passed the America’s Water Infrastructure Act of 2018, and it now awaits President Trump’s signature. The bill has been a major priority for the recreational boating industry, as it contains numerous provisions that affect issues such as efforts to combat aquatic invasive species, dredging programs, everglades restoration, and controlling […]
