Author: MRAA

Take the time to understand your customers

A couple months ago I bought my first brand-new motorcycle. In the process, I visited five different dealerships and had five vastly different experiences. The reason I bought from the fifth? The salesperson got me. My first interaction with Bryce was through a quote request form on the dealership’s website. He responded quickly, giving me […]

Dealer to Dealer: August

What is the most impactful lesson you learned about consumers during this selling season? “That everything I thought before about consumers is still true…when people feel like they have money and economy is good, whether they really can afford it or cannot, they wish to spend money and spend it less frugally.” – Ray Fernandez, […]

MRAA History: Don Galey

One of the original founders of the MRAA and of its Annual Conference, Don Galey of Galey’s Marine Supply, has collected awards like these at MRAA’s Annual Conference as far back as the 1970s and as recently as last year. Straight-ahead, Don.

Member Spotlight: Joe Lewis

Q: You have been in the boating world for some time, what is the most interesting decision you’ve made while in the boating business. Lewis: To stay in the business! (Kidding). The most interesting was to get into the business as a full service marina/dealership instead of a land-based dealership. It cost more up front, […]

Their Loss, Our Gain

My 13-year-old son, Nathan, and I spent an hour yesterday in a car dealership, signing the papers on a new vehicle. Nathan is passionate (obsessed is probably a better word for it) about anything that has a steering wheel, from the boat and the lawn tractor to his go-cart and the family cars. While my […]

Tell Congress to Restore The Everglades

Restoring the Everglades’ historic water flows is a huge task that requires sustained forward progress on numerous projects.  One such project is the new Everglades Agricultural Area (EAA) Reservoir. The reservoir plan was recently submitted by the U.S. Army Corps of Engineers to Congress for approval. This must happen in 2018 if we expect real […]

Brunswick Establishes Boating Services Network, New Name Reflects Expanded Mission

Brunswick Corporation announced the establishment of Boating Services Network. Formerly known as Brunswick Financial Services, Boating Services Network embraces a new brand name along with an expanded mission of leveraging its current category leadership in marine dealer and consumer finance and related operational services, to offer a wide array of unique and differentiated services that […]

MRAA Seeks Talent for Awards Celebration

The Marine Retailers Association of the Americas announced today that it has opened the Call for Nominations and Applications process for the “Fork It Over” Marine Industry Talent Show. This event will be held during the second annual MRAA Opening Night Awards Celebration at the 2018 Marine Dealer Conference & Expo, Dec. 9-12 in Orlando, […]