• Two Dealer Week educators to deliver soul-stirring keynotes. Imagine this. You put on baseball catching gear and squat down on your toes 60 feet 6 inches away from a hard-throwing pitcher on a mound of dirt. Your goal is catching his 102-mph fastball and arsenal of sliding and sinking pitches while framing each one […]
MRAA Blog
Briefing Held on Economic Impact of NOAA Vessel Strike Reduction Rule
On November 9, the Congressional Boating Caucus hosted a briefing on the National Oceanic and Atmospheric Administration’s (NOAA) proposed expansion of the North Atlantic Right Whale Vessel Strike Reduction Rule. The briefing outlined how the proposal would devastate the recreational boating and fishing industries on the Atlantic coast and the communities that depend on them. […]
DEALER WEEK 2023 IS ONLY 20 DAYS AWAY!
There are a lot of reasons to attend MRAA’s Dealer Week Conference and Expo (Dec. 4-7, Tampa, Fla.), but the overall benefit of spending time away — focused on your improvement — is what you really need to boost your business in the year ahead. Here are 20 Reasons to Attend Dealer Week Not registered […]
Dealer Week Industry Celebration – The Rockin’ Good Time You Deserve, Cool Cat!
MRAA’s Dealer Week is about learning, growing and educating your dealership team for even more success in the year ahead. However, it’s also about having fun, seeing friends, making new connections and celebrating another year of being part of the greatest industry ever! Last year in Austin, Texas, the MRAA held a 1970s-themed Industry […]
Dealership Tip: Boat Storage Drop-off Lot
• Minnesota dealership creates a boat drop-off lot for its storage and winterization customers No one would fault a boat dealer if they chose to maintain the status quo during the seasonal shift from summer to fall, where demand for their Service Department’s time is at its maximum. Demand for storage and winterizing customers’ vessels […]
In Your Search for Wisdom & Success Dealer Week 2023 Education Delivers!
My high school geography teacher had several quirky expressions he used to say to help a student realize their effort was not meeting his expectations. The one he used most often was, “There are two kinds of people in the world, the quick and the dead.” Typically, his message delivery included a Dwayne “The Rock” […]
Leadership Requires Strength & Humility
William H. McRaven, retired U.S. Navy Admiral and author, discusses the word hope in chapter 9 of his book “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy).” Anyone in a leadership position has either used hope or have heard something said like “I hope it all works out.” McRaven goes on to […]
National Oceanographic and Atmospheric Administration (NOAA) Fisheries Rejects Petition to Establish Vessel Speed Zone in the Gulf of Mexico
Friday, Oct. 27, the National Atmospheric and Oceanographic Administration Office of Fisheries denied a petition to establish a mandatory 10-knot (11-mph) speed limit, and other vessel-related mitigation measures, to protect the endangered Rice’s whale in the Gulf of Mexico. This decision comes ahead of the highly anticipated Final Agency Action on the Proposed Amendments to […]
Redefining Your Approach to Establishing Trust – The Customer Experience Mindset in the Marine Retail Industry
By John Spence, johnspence.com Trust is a complex idea built on multiple pillars, such as honesty, integrity, reliability and competence. In the marine retail context, this translates into transparent pricing, consistent quality and the provision of expert advice. When a customer makes a significant investment, such as buying a yacht, they need more than just […]
A Guide to Fraud Detection & Prevention
As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
