Finding qualified candidates to fill your dealership’s open positions isn’t easy … especially right now. The labor shortage — not just in the recreational boating business, but in almost every industry — means that any decent candidate has their pick of jobs to choose from. So, how do you set yourself apart and increase your […]
MRAA Blog
Building Your Service Process Map
By Bob McCann, MRAA Lead Certification Consultant How this simple task closes the gap between dealership expectations and dealership results As a dealership manager, you know how you expect your employees to operate. You know the steps they should take when a boat arrives for service, as each boat goes through maintenance or repairs, and […]
Process Maps Increase Efficiency in Your Service Department
If your service department ran as smoothly as a well-oiled machine, there’s a great chance that you could improve upon your Repair Event Cycle Times and get more boats in and out of your shop while also reducing the stress on your staff and driving greater levels of revenue. The path to getting to that […]
Share Your Passion and Knowledge; Become a Dealer Ambassador
Imagine if you could share your knowledge of recreational boating and your passion for the industry in a way that ensures your voice is heard. Sometimes it feels like you share your thoughts only to be overlooked. There is a way to share your insights and ensure your educated insights on boating issues are seen […]
Recreational Boating Industry, Outdoor Recreation Partners Kick Off Aquatic Invasive Species Awareness Week
The recreational boating industry and outdoor recreation partners and agencies celebrate the Aquatic Invasive Species Awareness Week, which runs February 28 through March 4, 2022. Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range and whose introduction can cause significant economic and environmental damage to regions. While AIS are […]
Strong’s Marine addresses Repair Event Cycle Times
Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as no surprise, then, to note that when the topic of Repair Event Cycle Times surfaced […]
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. These evolving needs, of course, are brought on by the ever-changing economy, technological advances, product development, consumer sentiment and satisfaction, and experiences found elsewhere in […]
Back to the Basics
6 fundamentals and 1 Pro Tip worth revisiting to help service to drive a better customer experience. By Jesse Swain Vice President of Customer Experience Barletta Boats Today’s dealers operate in an entirely different service environment than they did just a few short years ago, and some of the most successful dealers have started running […]
Discover Boating Dealer Locator Helps Customers Find You Online
Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in the digital spectrum? You know, […]
‘Tis the Season for Collecting New Leads
Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from now until late spring, and boaters are getting excited for the upcoming season. While the […]
