The recreational boating industry and outdoor recreation partners and agencies celebrate the Aquatic Invasive Species Awareness Week, which runs February 28 through March 4, 2022. Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range and whose introduction can cause significant economic and environmental damage to regions. While AIS are […]
MRAA Blog
Strong’s Marine addresses Repair Event Cycle Times
Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as no surprise, then, to note that when the topic of Repair Event Cycle Times surfaced […]
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. These evolving needs, of course, are brought on by the ever-changing economy, technological advances, product development, consumer sentiment and satisfaction, and experiences found elsewhere in […]
Back to the Basics
6 fundamentals and 1 Pro Tip worth revisiting to help service to drive a better customer experience. By Jesse Swain Vice President of Customer Experience Barletta Boats Today’s dealers operate in an entirely different service environment than they did just a few short years ago, and some of the most successful dealers have started running […]
Discover Boating Dealer Locator Helps Customers Find You Online
Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in the digital spectrum? You know, […]
‘Tis the Season for Collecting New Leads
Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from now until late spring, and boaters are getting excited for the upcoming season. While the […]
Pushing for Continued Boating Access Across America
• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager To ensure that recreational boating and fishing can continue to take place on waterbodies throughout the the country and keep customers frequenting your fuel dock, accessory store or service department, […]
5 Tips to Using Pre-Qualification Programs to Nurture Leads
You may have noticed that many of the web providers and DMS systems are now providing some version of a “Soft-Pull Pre-Qualification” program. These can provide information to you with regard to your prospective customer’s credit, which can help you successfully nurture more of your leads into sales. Before we dive into these new tools, […]
Boating Industry Veteran, Bob Healy Jr., Looks to Support Industry from Capitol Hill
Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for fisheries and natural resource conservation, as well as fiscal policies that will benefit the marine […]
MRAA Dealership Certification and the Employee Satisfaction Surveys
For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how your organization can take better […]
