Accountants, Architects, Construction Contractors, Cosmologists, Doctors, Engineers, Firefighters, Insurance Agents, Loan Officers, Nurses, Police, Real Estate Agents, Safety Personnel, Teachers. What do these pros have in common? To keep their jobs and remain in business, they each need to stay updated on their profession by completing continuous education.    And let’s be honest. Whether your […]

Over the past four or five years, we’ve had a lot of conversations with dealers like you about how you approach improving and growing your business. Your commitment to continuing to get better at everything you do is inspiring to us. Especially when we consider all that you’re juggling. Most dealers are running four or […]

In a recent article for The Membership Management Report, MRAA President Matt Gruhn wrote about the association’s role in growing the Marine Dealer Conference & Expo, which is co-produced by MRAA and Boating Industry magazine. Here is an expert from the article Matt was featured in: Increase Attendance at Annual Meetings “The Marine Retailers Association […]

What do you think about your crew wearing name tags? If it was up to me, I would have the customers wear them too! I’m the worst at remembering names, even two minutes after an introduction. As a customer, I love it when the employees I meet are wearing name tags. It allows me to […]

If there’s one thing it seems you can count on in the marine industry’s news this year, it’s mergers and acquisitions. This trend doesn’t discriminate: it touches dealers, marinas, boat builders and suppliers alike. And probably other boat business sectors too. I’ve been through a few of them in my career. My husband has endured […]

I know, I know, I’ve heard from ALL of you on the phone, emails, texts, Facebook and at dealer meetings: You are too busy this time of year! But to keep this thing called boat sales rolling for years to come, we need to remember to promote the “ING” in boating. It’s easy when times […]

Over the weekend, I stumbled over something that might help both of us in the heat of the season – the boating season for you, and the product development season for the team at the Marine Retailers Association. While you’re busy selling and servicing boats, we’re busy working with industry experts to create new workshops, […]

Memorial Day Weekend is a memory. The winter shows are over. The spring cleaning is done. All the boats once in storage are now in the water. The units sold at the shows have been delivered. And sales training is complete. Wait a minute! Do we ever stop learning or practicing our skills? Do athletes […]