MRAA News

Lightspeed Launches AI Command Center

• AI-Powered Insights Engine Built for Powersports, Marine, RV, Trailer and Golf Car Dealerships Built from 40+ years of dealership expertise and data from 4,500+ dealers, AI Command Center delivers real-time intelligence that helps dealerships move from reactive reporting to predictive decision-making. SALT LAKE CITY, UT – March 17, 2026 – Lightspeed, the leading dealer […]

Outdoor Recreation Industry Remains an Economic Powerhouse 

Recreational Boating Top Performing Sector WASHINGTON, D.C. — The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) today released new annual economic data highlighting the continued strength and significant economic impact of outdoor recreation in 2024. According to the new BEA Outdoor Recreation Economic Statistics, nominal gross output for outdoor recreation totaled $1.3 trillion […]

11 New Standard Partners Join MRAA

MINNEAPOLIS, March 10, 2026 — The Marine Retailers Association of the Americas (MRAA) announced that 11 companies made a commitment to the association as Standard Partners through the end of January. The addition of these companies expands the network of organizations that support the marine industry and the retailers who serve boaters. MRAA’s Partner Membership […]

Ipsos Research Highlights Boater Trends, Market Growth Opportunities

• Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), today released new consumer research conducted to inform the Market Expansion Advisory Group’s work to accelerate long-term boating growth. Leading global research firm, Ipsos, was commissioned […]

NOAA Signals Potential Shift on Right Whale Speed Rules — What It Means for Marine Retailers

By Chad Tokowicz, MRAA Government Relations Manager The National Marine Fisheries Service (NMFS), part of the National Oceanic and Atmospheric Administration (NOAA), has taken an important first step toward reexamining federal vessel regulations intended to protect the endangered North Atlantic Right Whale, and this development has meaningful implications for the recreational boating industry and marine […]