57.9 million Americans went fishing in 2024, but churn continues to threaten long-term gains
MRAA News
How Manufacturers Can Keep a Better Pulse on Retail Realities
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
Prepare for What’s Next at Dealer Week 2025
This year’s conference and expo will take place Dec. 7-10 at the Tampa Convention Center in Tampa, Fla.
Strategic Collaboration to Propel Boating Industry Growth
• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from across the marine industry — […]
Nautique Becomes First to Launch MRAA’s Dealer-Manufacturer Scorecard Program
Nautique Boats is the first brand to officially enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program.
My Financing USA Advances to MRAA Education Champion
MRAA Partner News MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces that My Financing USA has elevated its support of the marine industry by upgrading to an Education Champion partner. This advancement underscores My Financing USA’s deep commitment to dealer success, customer satisfaction and educational excellence within the recreational boating […]
BoatUS Commits to Platinum Partner Membership
MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future of the marine industry. Its […]
MRAA launches 2026 Dealer-Manufacturer Scorecard Program
The Marine Retailers Association of the Americas (MRAA) has officially launched its 2026 Dealer-Manufacturer Scorecard Program to foster critical, data-driven conversations that improve customer experiences.
MDS Brand Announces Transformative New Lead Generation Tools for Marine Businesses
• New Powerful Suite of Services Helps Boat Builders, Dealers and Chandleries Identify Concrete Leads and Compete in a Crowded Marketplace Partner Press Release Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today the next revolution in lead generation tools with the release of its Visitor Reveal Suite. […]
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
