The deadline for getting brands listed in the Discover Boating Boat Finder is Friday, Nov. 22 to ensure representation amongst competitors ahead of the 2025 boat show season, and put boats in front of potential buyers before, during and after the show. This free tool is exclusive to Discover Boating boat show brands. Reasons Boat […]
MRAA News
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Momentum Builds for Dealer Week 2024 in Orlando
MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30. “Traditionally about half or a little less than half of our dealer attendees take advantage […]
Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
Dealer Week 2024 surpasses 400 dealer registrations following Early Bird
Dealer Week 2024 is moving to a new location but continuing a tradition of strong dealer interest. After record-breaking attendance at Dealer Week 2023, held in Tampa, Fla., the event is moving to Orlando and remains on track to meet or exceed last year’s attendance numbers. The Early Bird registration period for Dealer Week ended […]
MRAA Partners with Sportfishing Industry to Advise Next Administration on Policy
WASHINGTON, October 10, 2024 – The Marine Retailers Association of the Americas joined the American Sportfishing Association and key industry and community stakeholders to unveil a roadmap for future government action to support recreational fishing interests. “THE FUTURE OF SPORTFISHING: Policy Recommendations from the Recreational Fishing Community” is a collaborative effort to promote science-based conservation, […]
Discover Boating’s New PSA Campaign Airs on News Stations, Streaming Platforms
Discover Boating, in collaboration with Progressive Insurance®, recently launched a new television public service announcement (PSA) campaign, and in just two months the PSAs have aired 550 times, delivering more than 1,000,000 impressions and equating to $63,000 in donated media value (the cost it would take for the same media “real estate” if the news […]
9 New Partner Members Join MRAA
MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and […]
MRAA Launches Service Advisor Certification
MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does the service advisor spend the […]
SBLC Corporate Transparency Act Webinar
Join a webinar Thursday, Oct. 10, hosted by the Small Business Legislative Council (SBLC) to learn more about the Corporate Transparency Act and the reporting requirements for small businesses. Attorneys from Barnes & Thornburg will generally discuss the basics of the reporting requirements under the Corporate Transparency Act and, importantly for small businesses, will thoroughly […]
