To keep your dealership healthy, you need to sell more. More boats, parts, accessories, finance, insurance, service … the list goes on. Acquiring new customers is easier said than done, especially in today’s market, so the smart play is to focus on generating repeat business with current customers.

However, keeping boaters on the water, enjoying the value of ownership is an ongoing challenge. The world seems to be operating at full throttle, as families are pulled in many directions, from youth sports to camping and vacation abroad. So, how do you keep them engaged in the boating lifestyle?

We’re here with ideas, advice, tools and resources you can apply immediately in your dealership. Tap into this MRAA Spotlight to improve your connection with your customers to drive boat use so you can drive retention and help them enjoy the water for years to come.

Drive Boat Use, Drive Retention
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The experiences you can help create for your customers help to build loyalty. But between staff shortages, competing priorities and a lack of follow-up, many dealers find it tough to keep customers on the water.

That’s why MRAA, in collaboration with Baird and Soundings Trade Only, asked dealers two key questions in a recent Pulse Report:

  1. What’s keeping boaters from using their boats?
  2. What would help retain them?

The answers revealed common pain points — like weak retention strategies and limited time for engagement — and surfaced clear opportunities to improve communication, strengthen service teams and create lifestyle-centered experiences.

Need additional strategies and event ideas for customer connections? Try these: