Start’em Young and Keep’em Forever

We all have an individual or two on our social channels that are quick to document their children participating in what is definitively the parent’s favorite past time. And that predictable caption? “Start ’em young.”

If you’re anything like me, you give the photo a “like” and scroll onto the next thing. But slow down for a minute. What if you took that same idea and applied it to your business?

Here’s the question: What would be better than hiring an employee that has been a productive contributor within your dealership since before they could drive? As part of the “Marine Industry Guide to Growing the Workforce,” an industrywide publication addressing workforce issues, Strategy 4: Support initiatives in K-12 Schools offers several ways YOU could get community youth involved in your business and the marine industry:

  • Offer your time and/or facilities to support local efforts that align and connect learning with industry-specific work-readiness skills and competencies.
  • Join a school industry advisory council to help cultivate those connections and provide connective activities such as an industry tour, guest speaker, job shadow or internship.
  • Take on interns and host job shadows to increase career awareness and promote the “pride in product” work ethic
  • Invite parents, career counselors and other workforce development professionals to tour your workplace or the local boat show to familiarize them with the industry culture as well as the scope of positions available to their constituency.
  • Host an instructor for a week-long Teacher Externship can ensure that in-school subject matter connects to real-world application in the workplace.

Help combat your own workforce challenges by “starting’em young” and by tapping into this valuable resource. Who knows, you may be able to keep’em forever.

Make Meaningful Connections, Always

You never know when you are going to meet someone that will change your life. The woman you had a conversation with while waiting for take-out might turn into the future you’s best customer, or your mailman who you see every morning may become your best source for referrals. How are your current, everyday connections shaping your future success?

Tricky question, right? Some of you are natural sales people who do not struggle with asking the “right” questions or directing conversation in order to learn more about others. Unfortunately for the rest of us, connections and the act of networking, does not come as easy.

The MRAA team recently attended a conference that held an entire session on networking. The speaker introduced the idea of ROR, return on relationships. His idea was that when you turn the conversation away from making a sale you could find yourself building a lasting relationship that will continue to drive ROI well into the future. Any interaction in any place could lead to a relationship that leads itself to a sale.

This idea isn’t exactly profound. We have all heard that relationships = ROI, but are we truly taking full advantage of this idea? Just think about this and don’t forget to say hello to your mailman in the morning!

Yamaha, MRAA Join Forces to Strengthen Dealer Networks

Yamaha Marine Group and the Marine Retailers Association of the Americas have joined forces to further foster marine dealership growth and success.

To encourage dealer participation, Yamaha Marine plans to offer co-op funds to dealers for the first year of MRAA membership and/or co-op funds to become a Marine Industry Certified Dealership. By becoming members of MRAA, Yamaha marine dealerships have the opportunity to benefit from advanced dealer training courses, more than 20 business-enhancing benefits (including an all-new health insurance program), improved workforce development programs, and its annual convention, Dealer Week.

“Yamaha’s relationship with MRAA helps to align our dealerships with a strong advocate organization for the marine industry,” said John Rigsby, Division Manager, Dealer Sales and MRP, Yamaha Marine Group. “As more of our dealerships become members, the collective power of the marine industry voice gets stronger, which is especially important now as we fight for the passage of the Modern Fish Act.”

MRAA exists to foster the success and growth of the marine industry dealer body. The organization accomplishes this by creating and delivering tools, resources and educational programming that help dealers find that growth and success and by representing those businesses with a powerful voice. MRAA hosts an annual educational event, offers a catalog of nearly 200 online training and education courses for dealers and their staff, and has created the most comprehensive dealer education available in the marine industry through the Marine Industry Certified Dealership Program and the Continuous Certification Curriculum.

Dealers that are interested in joining MRAA can click here to learn more about MRAA membership. Yamaha dealers that are interested in accessing a host of dealership-improvement tools, tips and resources on the path to becoming a Certified Dealers can click here.

“It’s an honor for us to work with Yamaha Marine Group and its network of roughly 2,000 dealerships,” said Matt Gruhn, MRAA President. “We look forward to providing Yamaha dealers greater access to all of the tools and resources that MRAA has to offer to help them succeed in today’s market place. By collaborating with Yamaha, we believe we can not only help dealers strengthen their businesses, but we can also strengthen the overall, unified voice of the marine industry.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or call 763-315-8043.

About Yamaha Marine
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

Top Outdoor Recreation Industry Priority Moves Forward with Key Congressional Action

Funding for the Outdoor Recreation Satellite Account Will Ensure Economic Impact of Outdoor Recreation Industry Continues to Be Recognized by the Federal Government

Washington, D.C. – The Outdoor Recreation Roundtable (ORR) applauded the Senate Appropriations Committee for including funding for the Department of Commerce’s Bureau of Economic Analysis (BEA) Outdoor Recreation Satellite Account (ORSA) in its FY2019 Commerce, Justice and Science markup.

The markup set FY2019 funding for ORSA at $1.5 million, meeting the funding levels necessary to survey the economic impact of the outdoor recreation industry in the coming fiscal year.

The BEA, which is the government body responsible for calculating U.S. GDP, launched ORSA in 2017 to complement its overall statistical analysis by providing detailed insights into the economic impact of the outdoor recreation industry. The industry had previously not been included in U.S. GDP calculations despite years of calls to do so by industry leaders.

In February, ORSA released its highly-anticipated initial statistical findings on the outdoor recreation industry, showing the sector makes up 2 percent of U.S. GDP and accounts for $673 billion in annual gross domestic output. This impact exceeds that of key U.S. industries such as farming and computer manufacturing. In addition, ORSA found the outdoor recreation economy grew by 3.8 percent in 2016, exceeding the 2.8 percent growth of the overall U.S. economy during the same period.

“We are grateful to Subcommittee Chairman Jerry Moran and Ranking Member Jeanne Shaheen for including this critically important funding in today’s markup,” said Thom Dammrich, ORR chair and president of the National Marine Manufacturers Association. “The outdoor recreation industry has long known the significant impact we have on the overall U.S. economy, but it wasn’t until BEA released its findings earlier this year that our impact was formally recognized by the government. Funding ORSA for FY2019 will ensure that we can build on the progress made in 2018 by studying the industry’s economic impact at the national and regional levels and demonstrating that outdoor recreation deserves to be a national priority.”

Today’s markup gives the outdoor recreation industry a major victory as it seeks to continue the government’s formal recognition of its economic impact in the United States. On Tuesday, the Commerce, Justice and Science subcommittee held its markup for ORSA funding in FY2019, paving the way for today’s action at the full committee level.

“Despite being established only last year, ORSA has been instrumental in our efforts to show policymakers just how important our industry is to the American economy,” said Frank Hugelmeyer, ORR vice chair and president of the RV Industry Association. “We will continue working as an industry to ensure that the growth of the outdoor recreation economy is matched by commonsense policies that lead to smart investments in the infrastructure of our national lands and waterways.”

“It is critical for lawmakers to understand the full economic impact of outdoor recreation in the United States as they debate policies that will shape our industry in the years ahead,” said Amy Roberts, Executive Director of the Outdoor Industry Association. “The analysis provided by ORSA is an invaluable tool for our leaders in Washington and demonstrates that a healthy outdoor recreation industry is essential to the strength of the national economy. We want to thank Chairman Moran and Ranking Member Shaheen for making the funding of ORSA a priority and to Senator Gardner for his continued support for the program.”

As Congress takes the next steps in its funding, ORSA is expected to release revised outdoor recreation economic data this fall, with updates to the prototype figures released in February. At the same time, ORR members will be advocating for final passage of an ORSA funding bill in both chambers of Congress.

Your Voice Is Needed on Apprenticeship

The marine industry is facing a massive workforce shortage and one reason behind it is the lack of quality education options. Apprenticeships help bridge that gap by allowing students to learn from experienced employees, in a real world environment.

There’s a new apprenticeship bill moving in the Senate that needs your support. Last week, Senator Baldwin (D-WI) introduced the Promoting Apprenticeships through Regional Training Networks for Employers’ Required Skills Act of 2018 (PARTNERS Act). Senator Baldwin’s bill builds off the bipartisan House PARTNERS Act and would enable employer-led partnerships to develop and expand apprenticeships and work-based learning programs. 

Please take a moment to urge your Members of Congress to sign-on to the PARTNERS Act. 

Freedom Boat Club Celebrates Grand Opening of Two Locations in Maine

Freedom Boat Club celebrated the Grand Opening of its two locations in Maine. Riding the wave of sharing economy popularity, Freedom Boat Club offers an affordable alternative to boat ownership. Members who join have unlimited access to boats at its two locations in Maine plus 160 additional clubs across the U.S. and Canada. It’s a convenient option for folks who want to enjoy time on the water, but don’t want to have to worry about cleaning, maintenance, or storage costs. After returning from a day on the water, members simply turn in the boat keys and pay for the fuel used. The dock staff at the club takes care of the rest.

On May 19th the ocean-based location at Yarmouth Boat Yard hosted an event to mark its Grand Opening. Owner Steve Arnold addressed the crowd of members and partner businesses. Chamber of Commerce representatives from both Freeport and Yarmouth assisted with the ribbon cutting ceremony and Sea Bags representatives were on hand, donating one of their fashionable wine totes for the boat christening.

To commemorate the opening of the lake location, Freedom Boat Club of Maine partnered with the Sebago Lakes Chamber of Commerce and the Bridgton Lakes Region Chamber of Commerce at Moose Landing Marina on June 14th. They assisted with ribbon cutting and boat christening ceremonies. Event attendees also enjoyed refreshments, live music and valuable raffle prizes with proceeds benefitting Camp Sunshine.

About Freedom Boat Club
Freedom Boat Club (FBC) is the nation’s oldest and largest boating club. Enjoy affordable, maintenance-free boating at our two Maine locations, Yarmouth Boat Yard in on Casco Bay and Moose Landing Marina on Brandy Pond in Naples. Freedom Boat Club offers multiple membership plans PLUS access to boats at 160+ clubs in U.S. and Canada. For details, visit FreedomBoatClubMaine.com or call 207-650-9374.

Be A Voice: Join the Fight Against Boat Tariffs

Currently, U.S. marine industry is facing a triple threat when it comes to tariffs: Section 232 tariffs on steel and aluminum, anti-dumping and countervailing duties on Chinese aluminum sheet, and 301 tariffs on nearly 300 marine related products. As a result, our industry is experiencing rising manufacturing costs, retaliatory tariffs, and order cancelations.
 
As a result of the Trump Administration’s decision to end Section 232 steel and aluminum tariff exemptions for Canada, Mexico, and the European Union, all three countries have sparked retaliatory tariffs on the United States. Boats entering the EU will face a 25 percent tariff while Canada is applying a 10 percent tariff and Mexico a 15 percent tariff. This will make our industry less globally competitive in our top three export markets.

Tell President Trump to make a deal that immediately withdraws these tariffs. Without a solution, our industry – and the entire U.S. economy – will suffer. Take action NOW.

Massachusetts Marine Trades Association Workforce Solutions Amendment 301 Passes

A workforce bill that would allocate $100,000 of funding to the Massachusetts Marine Trades Association to build and support workforce development programs has passed the Massachusetts state Senate.

The recreational boating industry in Massachusetts has an economic impact of over $2 billion dollars and employs over 11,000 men and women, according to the MMTA.

“This amendment will go a long way in helping the MMTA fill the workforce demands of the boating industry in Massachusetts and specifically help work more with our members, educational partners and job seekers,” the MMTA said.

Amendment 301 will now go to Conference Committee vote and then move on to the Governor.

President Trump Declares June Great Outdoors Month

President Donald J. Trump has proclaimed June as Great Outdoors Month® – marking the 16th time a President has recognized the importance of the Great Outdoors with a Presidential proclamation.  He is the third President to celebrate Great Outdoors Month® and the fifth to take action on either the Month or its predecessor, Great Outdoors Week.  The proclamation, which was requested by more than two dozen organizations, encourages all Americans to get outdoors and enjoy healthy, active fun.  #EscapeTheIndoors this June with tens of thousands of diverse events – on land and water – in all 50 states!

To help commemorate the proclamation, Trump’s Secretary of the Department of the Interior Ryan Zinke recorded a brief video message encouraging Americans to get outside.

“During Great Outdoors Month, we celebrate the unmatched magnificence of our Nation’s mountains, waters, canyons, and coastlines. Spending time in the great outdoors, especially during summer, is an American tradition. Every American should take the opportunity to enjoy the beauty of our natural wonders, which stretch from coast to coast and beyond.

“As Americans, we are blessed with many stunning lands and waters that surround each of our communities. Our numerous forests, wildlife refuges, and local parks offer endless opportunities for recreation, adventure, and renewal. Early morning fishing trips and the thrill of summiting mountain peaks with friends create lasting memories. The splendid beauty of a sunset can inspire, while the solitude of a weekend camping trip often brings long-sought tranquility.

“As summer approaches, I encourage all Americans to step outside and appreciate America’s natural beauty and to practice good stewardship of our environment. By enjoying our great outdoors, we enhance our collective efforts to preserve our natural lands and waters, protecting them for future generations.” – President Donald J. Trump

To learn more about great outdoors month, and see if your state participates, click here.

U.S. Department of the Interior Publishes Book Encouraging Kids to Go Fishing

The U.S. Department of the Interior, along with the National Park Service and the U.S. Fish and Wildlife Service, recently published a new free booklet to help kids get hooked on fishing. Those who are interested can download the Junior Ranger “Let’s Go Fishing!” activity booklet, which will introduce them and their families to fishing and encourage healthy and responsible outdoor recreation.

“The Junior Ranger fishing booklet is a great tool to inspire future anglers to get out on the waters and enjoy the American pastime of fishing,” said U.S. Secretary of the Interior Ryan Zinke. “Fishing in the rivers and lakes of Montana as a kid instilled in me a lifelong love of the sport.”

In the coming weeks, kids can pick up a print version of the booklet at more than 500 national parks, national wildlife refuges, and national fish hatcheries that offer fishing. Upon completion of the booklet, kids will be sworn in as Junior Ranger Anglers and receive a National Park Service or U.S. Fish and Wildlife Service junior ranger badge.

For more information about the Junior Ranger “Let’s Go Fishing!” program or to download a copy of the booklet, visit here.

For a list of the national wildlife refuges and national fish hatcheries participating in the program, click here.