MRAA unveils Dealer Resource Center

MINNEAPOLIS — The Marine Retailers Association of the Americas has unveiled an all-new MRAA Rewards Resource Center on its web site, MRAA.com, to give dealers first-hand access to tools and resources necessary to succeed in today’s competitive marine environment.

This members-only area of the MRAA site contains dozens of resources in each of five topic areas: Sales, Marketing, Finanical Management, Operations, and Finance & Insurance, with plans for more sections to be announced soon. In addition, the MRAA Rewards Resource Center houses MRAA’s growing series of guides, including a 44-page Federal Regulatory Compliance Guide, a 40-page Guide to Success for 2013 and coming soon, 30 Days of Social Media Content.

“MRAA is dedicated to being the No. 1 resource that marine retailers turn to when they are problem-solving, researching a project or developing a new strategy for growth,” says Matt Gruhn, MRAA President. “Not only does this online Resource Center offer an incredible collection of content, forms, documents and other tools, but it also provides it in a logical, easy-to-find manner.”

In the Financial Management section, for example, some of the most comprehensive and valuable tools include a one-page dealership budget spreadsheet and an inventory management worksheet, both of which have pre-programmed formulas and allow dealers to simply plug in their numbers to help them create a budget or management plan.

“Nowhere else can dealers find so many templates, expert ideas and proven practices designed specifically for use within their businesses,” says Liz Walz, MRAA Director of Membership & Marketing. “There are hundreds of pages of insight within this area of our web site, and we expect that this growing benefit will quickly become one of the most valuable in the MRAA Rewards Program.”

MRAA Retail Members and their employees can access the MRAA Rewards Resource Center 24/7 by logging into MRAA.com with their personal username and password and clicking on the Resource Center tab on the left-hand side of the page. MRAA Member employees who have yet to be granted access to their company’s MRAA membership can be added for free by the dealership’s master account holder by logging into MRAA.com, clicking “Manage Profile,” selecting “Subaccounts” and following the instructions there.

Some of the content in the Resource Center was created by MRAA for its members, but other content was created, compiled and contributed by industry experts and partners, including Parker Business Planning, Kelly Enterprises, the Recreational Boating & Fishing Foundation, the Discover Boating campaign, and speakers from the annual Marine Dealer Conference & Expo, among others. MRAA will continuously build this section of its website and encourages dealers who are looking for specific tools and resources to contact MRAA directly so we can work to find or create those tools.

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

MRAA announces new YLAC members

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it has named six individuals to seats on the organization’s Young Leaders Advisory Council.

The Young Leaders Advisory Council, or YLAC, was created by the MRAA in 2009 to provide recommendations to the MRAA Board of Directors in regard to the development and enhancement of the association. The group is made up of 14 marine industry professionals, all of whom have at least 7 years of experience in the marine industry.

“Since its inception, YLAC has been a critical component in the success of the MRAA,” says Matt Gruhn, President of MRAA. “Our board of directors created this group to draw from the next-generation thinking they could provide, and the group has helped move the MRAA forward into an even stronger network of marine industry professionals.”

The six new members of YLAC include five dealers and two industry suppliers. The dealers in this group include: Stephanie Haywood of Blue Springs Boat Co., Kington, Tenn.; Jake Jostand of Oak Hill Marina, Arnold’s Park, Iowa; Greg Knop of the Family Boating Centers, Tampa, Fla.; and Chad Taylor of Taylor’s South Shore Marine, Wilmington, Ohio. The industry suppliers include Mike Alleva of Lighthouse Media Solutions, Boston, Mass.; and Gordon Brittle of Starcraft Marine and the Smoker Craft Family of Products, New Paris, Ind. They officially joined YLAC in November. Click here to review each member of YLAC’s bio.

“We are absolutely thrilled to welcome these new members to the group,” said Ryan Hebert, chairman of YLAC. “Each of them brings their own unique perspectives and background that will enable them to contribute great value to our discussions and the direction that YLAC takes as we continue to move forward.”

Seven members of the original YLAC group are vacated their seats this November. Six dealer members of that group include Thalia Chase, Castaway Marina; Alex Russo, Russo Marine; Matt Lodder, Lodder’s Marine; Brad Parker, Parker Boats of Daytona; Kyle Kelly, Kelly’s Port. Another dealer member of that group, Carly Poole of Buckeye Marine, has been selected to join the MRAA Board of Directors. And the one non-dealer on YLAC, Liz Walz, is vacating her seat because she joined the MRAA staff in August. Those members of YLAC that are continuing their terms on the council include: Chairman Hebert of Texas Marine; Vice Chairman Josh Vallely of Vallely Sport & Marine; Chris Kewley of Nobles’ Marine; Lauren Woodard-Splatt of Woodard Marine; Jeff Haradine of WakeSide Marine; Craig LeBlanc of Allen Harbor Marine Service; Eric Smith of Colorado Boat Center; and Martin Boyer of Austin Boats & Motors.

“Each of the members of this group should be very proud of what they accomplished during their term on YLAC,” Gruhn says. “As founding members of the group, they helped to shape some major changes and new direction that have taken place with the MRAA over the past three years or so. Their contributions have been incredibly valuable to us, and we hope to see each of them in industry leadership positions as they continue to grow their careers.”

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

Marine Trades Association of New Jersey Establishes Recovery & Relief Fund

MANASQUAN, N.J. – On Thursday, December 13th, the Marine Trades Association of New Jersey (MTA/NJ) announced the establishment of its new Recovery & Relief Fund to provide aid to recreational marine businesses impacted by Hurricane Sandy. The announcement was made at the MTA/NJ Annual Christmas Party held at the Spring Lake Manor and attended by 200 members.

In support of this new fund, Robert Staehle, Vice President ofBrunswick Parts & Accessories, Land ‘N’ Sea, Kellogg Marine, Diversified Marine presented the MTA/NJ with a $25,000check from Kellogg Marine which was collected as a joint effort by Bob’s Annual Turkey Fund, Brunswick Corp., Mercury Marine, Brunswick Boat Group, Kellogg Marine, and Land ‘N’ Sea.

“I am proud to lead an effort to help marine dealers recover from Hurricane Sandy and thankful for the Brunswick support of my fund. I started my Turkey Fund nine years ago to help feed the needy during the holidays and this year I felt a bigger effort was needed for hurricane relief,” stated Robert Staehle of Brunswick Corp. “People can still donate and directly help our own industry in this time of need.”

The Marine Trades Association of New Jersey Recovery & Relief Fund, a 501 (c) (3) corporation, was organized to provide relief and aid to recreational marine businesses in New Jersey that have been impacted by Hurricane Sandy and other national and local disasters. The MTA/NJ Recovery & Relief Fund will accept donations and contributions to the fund as well as conduct fundraising activities. All of the funds collected will be distributed directly to aid recreational marine businesses and individuals that have been adversely affected by Hurricane Sandy and other national and local disasters.

“We have been working hard to do everything we can to provide recovery assistance and support to our members that were impacted by Hurricane Sandy. In the days following the storm, we quickly realized that there was a need to establish a new charitable organization to provide a means for funds to be distributed directly to aid recreational marine businesses,” stated MTA/NJ Executive Director, Melissa Danko. “It is our hope that this new fund will provide the many individuals and organizations that have contacted us offering their assistance with an opportunity to support their fellow marine businesses.”

Anyone wishing to make a donation can send a check payable to MTA/NJ Recovery & Relief Fund, located at 2516 Highway 35, Suite 201, Manasquan, NJ 08736. For additional information, please contact the MTA/NJ offices at 732-292-1051; email: info@mtanj.org.

About the MTA/NJ
The Marine Trades Association of New Jersey (MTA/NJ), established in 1972, is a non-profit organization dedicated to promoting, advancing and protecting the recreational marine industry and waterways in the State of New Jersey. The MTA/NJ is dedicated to the interests of the industry as a whole for the benefit of its individual members and the consumers whom they serve. The MTA/NJ produces two boat shows, the Jersey Shore Boat Sale & Expo held in September at FirstEnergy Park in Lakewood and the New Jersey Boat Sale & Expo held in February at the New Jersey Convention & Expo Center in Edison. The MTA/NJ proudly endorses the Progressive Insurance Atlantic City Boat Show held in February.

MRAA and Titan Certified to launch new awareness campaign in 2013

MINNEAPOLIS — The Marine Retailers Association of the Americas is pleased to announce it is renewing its support of Titan Certified as a profit generating member benefit provider for 2013. With its participation base growing, Titan Certified is proving its value among members by offering its three-month/55-hour “guarantee of performance” program for sales, service and consignment in the United States and Canada.

To our Northeast dealership members affected by Hurricane Sandy, Titan Certified’s laboratory testing can prove valuable for both buyers and sellers of used vessels. Through its testing, Titan can determine the extent (if any) of flooding that may have affected vessels from that region. Sellers can use the testing as a point-of-sale “certification” program. Buyers will enjoy the fact that these vessels have been tested by a third-party laboratory and can participate in the three-month/55-hour protection period.

Please direct any questions/comments you may have to Titan Certified’s new point-person, Brian Killion, at 801.792.6727 or bkillion@titancertified.com.

New website for 2013 International Boating and Water Safety Summit

The National Safe Boating Council (NSBC) and National Water Safety Congress (NWSC) are excited to introduce a new web site, www.IBWSS.org, for the 2013 International Boating and Water Safety Summit (IBWSS) being held at the Hyatt Regency Riverwalk in San Antonio, TX. IBWSS.org will offer options including online registration and the ability to download Summit information.

The 2013 IBWSS, being held March 24-27, 2013, is the premier boating and water safety education and training conference. The Summit serves as the national forum to assist in implementing the Strategic Plan of the National Recreational Boating Safety Program. IBWSS is a joint venture between the NSBC and NWSC with additional support produced under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard. The new website will streamline information and resources on one user-friendly platform for IBWSS attendees, presenters, and exhibitors.

“We’re excited to offer this web site to make the pre-Summit process easier as well as being able to provide essential information on programs, technology and training during and after the event,” remarks Virgil Chambers, executive director of the National Safe Boating Council. “It takes the Summit into the realm of a year-round experience to be accessed by many not able to attend.”

“This innovative new process, for all of us with IBWSS, will allow our returning and potential attendees to make their plans to join us even earlier than in the past,” said Cecilia Duer, executive director of the National Water Safety Congress. “The web site will also provide a great resource, which can be easily passed on to others, through all electronic and social media.We are looking forward to a great IBWSS in San Antonio 2013.”

Lobbying yields big pay-off in N.H.

WASHINGTON, D.C. – When John Irwin of Irwin Marine, Laconia, N.H., joined his fellow MRAA members at the 2012 American Boating Congress in April, he developed a plan to make the most of his time with legislators on Capitol Hill. Irwin reviewed the issue briefs provided by the Marine Retailers Association of the Americas, called his state association’s lobbyist to find out which issues were most critical to the health of local and state-wide marine businesses and then picked four issues to focus on.

One of those four was the Federal Sport Fish and Boating Trust Fund, a talking point that nearly every ABC participant addressed with their respective members of Congress. As of last spring, there were no state-owned boat ramps or docks on Lake Winnipesaukee, New Hampshire’s largest lake. The majority of open public access to the lake was reliant on privately owned marinas and boat yards that service the lake. But thanks in part to the conversations that Irwin has had, that has now changed (to the delight of the public and marina owners alike).

Since Irwin’s meeting with Sen. Jeanne Shaheen, Sen. Kelly Ayotte, Rep. Frank Guinta and Rep. Charles Bass during ABC, the N.H. Fish and Game Department has purchased a private marina known as Downing’s Landing at the southern tip of Alton Bay, according to an article in the Nashua Telegraph published on Nov. 27th. This purchase will vastly improve water access, which benefits the area’s marine businesses as well as tourism in Central New Hampshire.

“A lion’s share of the funds for this project came from the Federal Sport Fish and Boating Trust Fund that we were lobbying for when MRAA was in Washington in the spring,” says Irwin. “It’s very exciting to know that my efforts in personally meeting with our two U.S. senators and two Congressmen made a difference here in New Hampshire.”

In 2012, MRAA co-sponsored ABC for the first time and held a strategic planning session for its Board of Directors and Young Leaders Advisory Council in Washington, D.C., immediately prior to the event.

MRAA plans to expand its involvement in the 2013 American Boating Congress, which will take place May 8-9 at The Liaison Capitol Hill in Washington, D.C. Educational sessions designed to appeal to marine retailers, including a session on how to maximize the opportunity represented by the event’s hill visits, will take place on the morning of May 9th, before Irwin and other MRAA members go back to The Hill to remind members of Congress how important boating is to their constituents.

“I think it’s easy to feel like you can’t make a real difference on federal and even state issues, and so some dealers might not make an event like ABC a priority,” says Irwin. “But this demonstrates that each of us CAN make a difference. In fact, I’d go a step further and say that if we as dealers are serious about the future success of our businesses, we NEED to come together with the industry and make our voice heard, and ABC is the perfect place to do that.”

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

Ethanol debate to heat up in 2013

The boating industry, including boat manufacturers, dealers, marina operators, and boat yards, has been voicing strong concerns in Washington for the past couple of years that ethanol blends in gasoline used in recreational boating have caused considerable damage to engines and fuel systems. The damage is significant in that it can severely impact boating safety when families are left stranded on the water due to breakdowns.  

Other groups in DC have also joined the struggle, including small power equipment manufacturers, restaurants, fuel manufacturers, trucking companies, and farm animal associations. A newly formed coalition, called the Smarter Fuel Future Coalition, has brought these groups together. Visit their Web site at www.smarterfuelfuture.org for more information and to join.

At a coalition meeting on Dec. 10, the members agreed on a tentative action plan to begin in 2013 that will culminate in the introduction of bills in the House and Senate and Congressional hearings. The coalition wants to continue to build membership to support its outreach plans with the press, but the real action will come with advocacy events in D.C. beginning as early as the first quarter with Hill issue briefings in the House and Senate where the problems of ethanol blends will be presented to staff and members. 

Plans also include working with key Congressional committees to schedule hearings to document the effects of ethanol on key segments of the economy. All the action plans will be focused on support for the introduction and movement of bills on ethanol reform. It is anticipated that several members will introduce bills, but the key ones will totally repeal ethanol blends in gasoline and limit ethanol production to current levels of E10.           

The next coalition meeting will be held in January to further plan for the Hill Issue Briefing. Ethanol reform is one of MRAA’s highest legislative priorities for 2013. 

Strong support for current estate tax policy

Meetings in the Senate on repeal of the estate tax contained in the Bush-era tax cut legislation confirm there is strong support for continuing current estate tax policy of a $5 million exemption and a 35-percent tax rate. Senators Baucus (D-Montana), Landrieu (D-Louisiana), Tester (D-Montana), Pryor (D-Arkansas), and McCaskill (D-Missouri have said they would continue to support current policy.            

Many Republicans already support retention of current estate tax policy so these Democrats are important to ensure passage. However, the key will be if language to continue current estate tax policy will be included in the Fiscal Cliff bill when it comes up for a floor vote.

ACMA guides MRAA on 2013 legislative action

The Advisory Council of Marine Associations (ACMA) met at the Marine Dealer Conference and Expo (MDCE) on Nov. 10 to review 2012 federal and state legislative activities and to project potential legislative action in 2013.           

During the meeting, ACMA members discussed ethanol, federal red tape and over regulation, problems with a lack of funds for dredging of small boat harbors and channels, the Sport Fish and Boating Account, working waterfronts, and efforts to mandate adult lifejacket wear. It is expected these issues will continue in 2013.           

Concern was also expressed about the fiscal cliff. MRAA was asked to watch the negotiations closely and to support a balanced approach with spending cuts and small increase in taxes, but also to support retention of the second home mortgage interest deduction and current estate tax policy.           

Every participant in the meeting then discussed specific state issues, including efforts to ban copper boat bottom paint, worker’s compensation and longshoreman’s insurance, success of Clean Marina programs, universal titling bills, Asian carp encroachment in the Mid-west, excessive boat boardings by the Coast Guard, and the collection of non-toxic anti-freeze.           

During the meeting, Jon Kukuk of Wisconsin was re-elected to chair ACMA in 2013. Interest was expressed to meet again at the American Boating Congress in early May. 

The Advisory Council of Marine Associations consists of regional and state marine trade association staff, who together advise the Marine Retailers Association of the Americas on lobbying and legislative efforts. This group meets on an ongoing basis, contributing to MRAA’s agenda regarding efforts to undertake in support of its members. 

MRAA optimistic about Fiscal Cliff deal

MRAA continues to closely follow negotiations regarding the Fiscal Cliff. The Fiscal Cliff is defined as the combination of a 10-percent across the board cut of government spending and the expiration of the Bush era tax cuts. MRAA has lobbied in favor of balanced equitable solution and retention of the second home mortgage interest deduction, the state sales tax deduction option, and the repeal of the estate tax.           

Negotiations are being conducted in secret with few even on the Hill knowing the details. However, MRAA remains optimistic that a resolution will be reached in the next couple of weeks. All fingers point to progress with key staff on the Senate Finance Committee and the House Ways and Means Committee working on narrow bills that can come to the floor for votes. Despite the public posturing by members of both political parties, the fact that very little has leaked out about the private conversations between the president and Speaker Boehner is a clear signal in DC that there may real movement behind the scenes.           

What can we expect in the final deal? Based on speculation, it looks like individual tax rates for high incomes couple will rise. In addition, anticipate a limitation of deductions, such as mortgage interest deductions and charitable giving, for adjusted gross incomes above $300,000 (up from the published $250,000). Recently, the White House has put an overhaul of the corporate tax code on the table, such as new taxes on certain current tax-free bonds. Expect a tax reform bill in 2013 as part of the deal.           

At a meeting on the Hill yesterday, staff said they are writing legislation to cut government spending and raise taxes in a two phase process. Phase one will include cuts and tax increases set to begin on December 31 and phase two will be cuts and tax increases that committees will look into during 2013. Cuts in government spending may not reach the mandated 10 percent contained in the sequestration bill, but some of the cuts will be major, especially in entitlements, such as raising the age to qualify for Medicare to the retirement age, $400 billion cuts in Health Care, requiring doctors to electronically file Medicare/Medicaid claims to streamline the process., etc.

The grand bargain between Congress and Obama faces a challenge of passage in the House, but most believe a new attitude of House freshmen has freed the Speaker to negotiate a compromise that would have been impossible last year.