Sustainable Marine Fuels in the Spotlight at Discover Boating Miami International Boat Show

• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance

The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with existing recreational boats, requiring no changes to fuel systems or engines.

An event to highlight the latest drop-in fuel technologies that minimize CO2 emissions, maintains boats’ range and performance was held at the 2023 Discover Miami International Boat Show in front of members of the media that included the Miami Herald, Trade Only Today and IBI News.

The recreational boating industry has taken significant strides to reduce CO2 emissions and continues to pursue innovative solutions, including supporting research and introduction of sustainable marine fuels into the marketplace. Since 2000, emissions from marine engines have decreased more than 90% and fuel efficiency has increased more than 40%. Recreational boating emissions account for just 0.7% of U.S. transportation greenhouse gas emissions, compared to cars (58%), commercial trucks and buses (25%) and air (10%).

“With a focus on sustainability, marine fuel advancements in reducing emissions are one of several ways the marine industry is working to lower CO2 emissions,” said Jeff Wasil, Director of Environment, Health & Safety Compliance at the National Marine Manufacturers Association (NMMA). “There is no one-size-fits-all approach, so we are focused on providing boaters with access to a variety of technologies and products that make it easy and affordable for them to do their part to minimize CO2 emissions, including fueling your boat with sustainable marine fuel.”

The three drop-in fuels demonstrated during the Miami event were:

• PurFuels® Ethanol-Free Reformulated Gasoline using Isobutanol (GEVO) and TXCeed corrosion inhibitor: A gasoline/isobutanol blend that reduces CO2 emissions by up to 30% relative to conventional fossil-based gasoline.

• Neste MY Renewable Diesel™: Reduces CO2 emissions by up to 75% relative to conventional fossil-based diesel fuel.

• EcoGen™ Ethanol-free Gasoline with Renewable Content by VP Racing: A partially renewable gasoline that reduces CO2 emissions by up to 30% more than E10 gasoline and does not contain ethanol.

All are expected to remain compatible with existing recreational boats equipped with internal combustion engines. They do not require any changes to the boat fuel system or engine, potentially making widespread consumer adoption possible. Renewable diesel, such as Neste MY Renewable Diesel™, is available on the West Coast of the U.S., meeting requirements of the California Low Carbon Fuel Standard. Purfuels® gasoline is available in Texas and will soon also be available for bulk purchase in Missouri, Illinois, Wisconsin and the East Coast from Maryland to Maine. EcoGen™ fuel will have limited availability in Texas beginning this summer, with expanded availability from Texas to Florida in 2024.
“VP Racing is excited to showcase our new EcoGen™ fuel, which is a drop-in fuel for gasoline-powered boats,” said Mark Walls, Director of R&D, Fuel Technology & Quality at VP Racing. “EcoGen delivers the same performance and range as current fuels but adds 10% renewable content to reduce the carbon footprint of the recreational marine Industry.”
“This sustainable fuel is now available to the petroleum industry and can be available to consumers at a local gas station,” said Jess Hewitt, President of HYPERFUELS. “We can show any petroleum distributor, with access to gasoline blendstocks or E0, how to create an ethanol-free gasoline and at the same time improve octane. Our program allows any dealer to start selling premium ethanol-free gasoline.”
“We are excited by the continued adoption of renewable fuels in the performance and recreation markets,” said Tim Cesarek, Chief Commercial Officer at Gevo. Partnership with suppliers like Hyperfuels allow us to advance the adoption of this technology into the market at a faster pace, and we are appreciative that the NMMA is making great strides to introduce these sustainable fuels to the marine industry.”
Added Wasil, “Further reductions in carbon emissions through use of sustainable marine fuels and e-fuels have the potential for the recreational boating industry to reach carbon neutrality. Support of the fuels demonstrated today will help facilitate further emissions reduction in the future.”
Event coverage included the Miami Herald, Soundings Trade Only Today and IBI News.

Indmar Earns 21st Consecutive Customer Satisfaction Award

Based On the Customer’s Ownership Experience

• Indmar contributes back-to-back wins to the fact that they personally train and certify each of their authorized service centers and applauds their network of dealers and OEMs

MILLINGTON, Tenn., Feb.16, 2023 –  Indmar Marine Engines’ hard-earned reputation for delivering world-class quality and reliability across its highly acclaimed Raptor Series and EcoBoost platforms was reinforced again today during the Industry Breakfast held at the Miami International Boat Show when the company was awarded its 21st consecutive Marine Industry CSI Award for excellence in customer satisfaction.

Indmar Marine Engines logo

Indmar Marine Engines earned its twenty-first customer satisfaction award based on a comprehensive survey completed by its customers who purchased a new boat with an Indmar Marine Engine during the period of January 1, 2022 and December 31, 2022.
“Our customers are our greatest ambassadors and to receive this award every year since the inception of the program, based on our customer’s experience with our products is one of the greatest honors we could ever receive and a testament to our network of finely tuned dealers and OEM’s,” explained Tim Maher, Chief Operating Officer of Indmar Marine Engines.

Maher further explained, “At Indmar, our customer service department extends all the way to our network of over 1,600 dealer showrooms and service centers across the country. We personally train and certify each of our authorized service centers and it’s because of their dedication that Indmar can provide a first-class ownership experience from the quality and performance of the engine to the buying and ownership experience.”

The Marine Industry Customer Satisfaction Index (CSI) study, now in its twenty-first year. The program honors manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction based on information provided by customers who purchase a new boat or engine.

About Indmar Marine Engines
Indmar has a pedigree going back 51 years in the inboard marine industry and a proud tradition of pointing the way forward. Indmar was the first inboard manufacturer to deliver fuel injection, and custom calibrated engines and the first to produce an inboard engine with a catalyzed exhaust, which is now the industry standard. Today, this legendary brand delivers an inimitable mix of unrivaled performance, meticulous craftsmanship, and ground-breaking innovation. Indmar operates advanced manufacturing facilities in the U.S. with distribution centers in Millington, TN, Merced, CA and Clarkston, WA. Indmar is operated by Correct Craft subsidiary Liberty Technologies which also manages PCM Engines, Crusader Engines, Levitator Engines, and Velvet Drive Transmissions. For more information, please visit www.indmar.com.

About Correct Craft
Celebrating 98 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com.

MRAA Introduces 2023 Continuous Certification

MINNEAPOLIS, February 13 – The Marine Retailers Association of the Americas (MRAA) announced today their lineup for the 2023 Continuous Certification program.

Continuous Certification is the curriculum that Certified Dealers participate in to maintain their Certification status. The program consists of four courses and five additional requirements annually, ensuring the dealers maintain their Certification requirements and continue to learn and improve.

2023 Continuous Certification

Continuous Certification program courses at a glance:

  • Course 1: Available now, “Managing Multiple Priorities: How to Apply Better Thinking vs. More Effort” by Eric Papp, an expert in leadership effectiveness.
  • Course 2: Coming in April, is “How to Plan and Optimize Your Digital Marketing Strategy” by marketing consultant Danny Decker.
  • Courses 3 & 4: For these course credits, Certified Dealers get to choose courses within two customized course packages, one focusing on Customer Experience and the other on Employee Development. (Some dealers already earned these credits in December at Dealer Week in Austin, Texas, or through Dealer Week Online.)

These courses are built for the adult learner with videos, activities, discussion boards, skill checks and implementation tools.

In addition to the course credits, Certified Dealers participate annually in an Assessment & Affidavit, the Employee Satisfaction Survey, Facility Checks, CSI Tracking & Trending and Performance Planning to continue to improve upon the key elements of the Certification program.

Liz Keener MRAA and the Dealership Certification Program
Liz Keener, MRAA Certification Manager

“The Continuous Certification program is designed for Certified Dealers to build upon the already strong foundation they formed through their initial Certification process,” said Liz Keener, MRAA Certification Manager. “Each year, the dealers and our Certification Committee challenge us to bring them new, relevant education to help propel them further. This year’s lineup is fantastic, and we know the dealers will find great value in the program.”

Continuous Certification is a program developed exclusively for MRAA Certified Dealers. It’s an annual program, kicking off each January and running through November.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About MRAA Dealer Certification A premier marine industry initiative, the MRAA’s Certified Dealership program offers dealers the blueprint to success in dealership operations, employee engagement and customer experience. The program pairs dealers with Certification consultants, who guide and equip them with tools, resources, templates and best practices to develop more efficient and successful businesses. For more information, visit MRAA.com/get-Certified or contact us at 763-333-2417.

Bonnier Establishes Marine Division to Fully Integrate Around Enthusiast Communities

February 10, 2023 — WINTER PARK, FL — As part of a company-wide restructure announced this week, Bonnier has established a new Marine Division to fully integrate the media and events properties within its fishing, boating and sailing portfolio. The Marine division will include print, digital and broadcast assets as well as the company’s fishing tournaments, expeditions and sailing regattas. 

Led by Executive Vice President Glenn Sandridge, the Division will be structured with five groups, each of which is designed to pursue growth within distinct enthusiast communities: the Sport Fishing Group, Marlin Group, Boating Group, Yachting & Sailing Group, and Travel Group. 

“The key to our future growth lies in advancing the way we serve and market our passionate and affluent communities,” CEO David Ritchie said. “To become the leading outdoor adventure company, we have to fuel the passion of our enthusiasts across various channels, whether that’s through content, tournaments, expeditions, regattas or educational seminars. Today we are putting the structure in place to fully realize that vision and accelerate our growth.”

As part of the restructure, several team members will be taking on additional responsibilities.

Scott Salyers, group publisher for Bonnier’s fishing titles, will continue to contribute to strategic direction while also taking on a new Managing Director role for the Sport Fishing Group, which includes revenue responsibility for Salt Water Sportsman, Sport Fishing, and the award-winning television show, SFTV. In this role, Salyers will pursue growth through expansion in education, television, video, seminars and other activities. 

Natasha Lloyd, publisher of Marlin magazine for the past 16 years, will step into the Managing Director role for the Marlin Group, which includes the magazine and its associated digital/social properties, as well as Bonnier’s four international billfish tournaments and Marlin Expeditions, a global lineup of big-game fishing adventures. 

Supporting Lloyd in this new role is Jennifer Dudas, recently appointed as Tournament and Expeditions Director. For the past four years, Dudas has supported Bonnier’s fishing tournament and expeditions activities in an associate role, and before joining Bonnier, she served as tournament director for the Bahamas Billfish Championship for 24 years. 

David Carr, publisher of Yachting since 2016, will serve as Managing Director for the Yachting & Sailing Group, ensuring the smooth integration of the Helly Hansen Sailing World Regatta Series alongside its Yachting, Cruising World and Sailing World brands. Led by Sarah Renz, the Sailing World Regatta Series is the nation’s most popular weekend racing series. 

Franki Giordano, marketing manager since 2018 with experience across the company’s entire portfolio and currently Marketing Director for Fish, Boating and Watersports, will expand her role and oversee the entire Marine Division’s marketing strategy and staff.

Sandridge will serve as Managing Director for the Boating and Travel groups.

“We are tremendously excited about empowering this team of proven professionals,” Sandridge said. “Their collective industry experience and passion for what we do is unparalleled in the market today.”

About Bonnier:

Bonnier LLC is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of outdoor events and iconic media brands in the marine category, as well as an extensive series of nationwide motorsports and hunting events. Bonnier publishes Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World; produces the award-winning SFTV television series; and hosts world-class fishing tournaments, sailing regattas and experiential events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia, and the Virgin Islands. Bonnier LLC is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.

Vanderbilt Luxury Pontoons Supports the MRAA as a Platinum Partner Member

MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced today that Vanderbilt Luxury Pontoons joined the Association as a Platinum Partner Member.

Through Platinum Partner Membership, Vanderbilt supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Vanderbilt allows for the expansion of MRAA’s offerings and creates a positive, long-term impact for its members.

Vanderbilt Luxury Pontoons logo

Vanderbilt Luxury Pontoons was started by people with a passion and commitment to building the highest quality, most innovative boats on the water. Vanderbilt Luxury Pontoons is privately owned and operated out of a 50,000 square-foot manufacturing facility located in Fort Wayne, Indiana. The company’s brand image is defined by its reputation for innovation and quality. Vanderbilt Luxury Pontoons currently sells boats in the Upper Midwest, Southwestern, Eastern and Southern regions of the United States.

Vanderbilt was a first-time exhibitor at the 2022 Dealer Week Conference & Expo last December in Texas, where they showcased the Vanderbilt 700T Twin Outboard Luxury Pontoon with extended stern deck.

“Vanderbilt Luxury Pontoons is elated with the response and dealer interaction at the MRAA show in Austin, Texas,” says David Hegel, VP of Commercial. “The event exceeded our expectations for launching our exciting new Vanderbilt 700T. The MRAA staff couldn’t have been more supportive and the dealers we met were exactly the high-level marine dealers we are seeking to join the Vanderbilt dealer network.”

“We welcome Vanderbilt Luxury Pontoons, and its innovative approach, aboard as a valuable Platinum Partner Member,” says Allison Gruhn, Vice President of Business Development. “Adding partners like this, and one with a deep passion for boating and a boating heritage that dates back to 1945, helps the MRAA continue its mission to guide dealers, and the marine industry, to more success.”

About Vanderbilt Luxury Pontoons

Vanderbilt Luxury Pontoons LLC builds luxury, innovative pontoons with style, performance and excellence in mind. It holds the industry’s only patented aft extended cockpit, keeping cutting-edge features at its forefront. Vanderbilt carries on the 75-year history shared with sister company Marathon Boat Group by selling boats in the United States, Canada, Europe, Asia and Australia through an established network of dealer locations.

For more information on Vanderbilt Luxury Pontoons, visit vanderbiltpontoons.com; or contact; dhegel@vanderbiltpontoons.com; phone: 919-345-2884.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

36 Dealership Locations Become MRAA Certified

• Certified Dealers Represent 20 States and 1 Canadian Province

MINNEAPOLIS, February 14 – The Marine Retailers Association of the Americas (MRAA) announced today that 36 dealership locations across North America became Certified Dealers in 2022.

MRAA Certification logo

Each dealership earned their Certified Dealer status by meeting 70 requirements that ensure they’re strong in operations, employee engagement and customer experience. Many participated in MRAA’s new seven-week Certification program, which connects a group of dealers with an MRAA Certification Consultant, completing, expediting Certification in just seven weeks through a series of interactive webinars.

“These dealers worked hard to earn their Certified status,” said Liz Keener, MRAA Certification Manager. “Though each dealer was already running a successful business, they all dug deep and continued to improve their processes, practices and engagement. I’m impressed with the work they put into the Certification program, and we’re happy to welcome all of them into the Certification family.”

In 2022, the following dealers earned Certification:

  • AMC Marine Sales & Service – Hamilton, Indiana
  • Big Thunder Marine – Lake Ozark, Missouri
  • Charles Mill Marina – Mansfield, Ohio
  • Crate’s Lake Country Boats – Orillia, Ontario
  • Gage Marine – Delevan, Wisconsin
  • Hoffmaster’s Marina – Woodbridge, Virginia
  • J&K Marine – Detroit Lakes, Minnesota
  • Manteo Marine – Manteo, North Carolina
  • Marine Center of Indiana – Indianapolis, Indiana
  • Master Marine Boat Center – Mount Vernon, Washington
  • Park Boat Company – Washington, North Carolina
  • Petzold’s Marine Center – Portland, Connecticut
  • Pocket Yacht Co. – Grasonville, Maryland
  • Port Harbor Marine – Holden, Maine
  • Port Harbor Marine – Kittery, Maine
  • Port Harbor Marine – Raymond, Maine
  • Port Harbor Marine – Rockport, Maine
  • Riva Motorsports & Marine – Miami, Florida
  • Riva Motorsports & Marine of the Keys – Key Largo, Florida
  • Rockingham Marine – Johnson City, Tennessee
  • Russell Marine Boating & Outdoors – Alexander City, Alabama
  • Shady Creek Sales & Marina – El Dorado, Kansas
  • Sportsmans Marina – Hewitt, New Jersey
  • Strickland Marine and RV – Seneca, South Carolina
  • The Boat Shop Lake Lanier – Gainesville, Georgia
  • The Boathouse Hilton Head – Hilton Head Island, South Carolina
  • The Boathouse Palmetto Bay – Hilton Head Island, South Carolina
  • The Boathouse Okatie – Ridgeland, South Carolina
  • Tom-n-Jerry’s Boat Center – Mount Vernon, Washington
  • Tommy’s Castiac – Castaic, California
  • Tommy’s Chattanooga – Harrison, Tennessee
  • Tommy’s Fort Worth – Fort Worth, Texas
  • Tommy’s Knoxville – Knoxville, Tennessee
  • Tommy’s Lewisville – Lewisville, Texas
  • Tommy’s Ventura – Ventura, California
  • Union Marine – Issaquah, Washington

These dealers now join their Certified Dealer peers in the Continuous Certification program. There are currently about 300 Certified Dealers throughout North America.

“Certified Dealers are the best of the best. They put in a ton of effort through their initial Certification program and through Continuous Certification to best serve the industry, their employees and their customers,” Keener said. “We’re happy to have them in the Certification program and to continue to guide them to consistent improvement.”

Certified Dealers earn access to a Certification consultant, exclusive education, a special listing on the Discover Boating Dealer Finder, extra discounts on programs, exclusive marketing opportunities and more. Certification is open to all marine retailers across North America. 

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About MRAA Dealer Certification A premier marine industry initiative, the MRAA’s Certified Dealership program offers dealers the blueprint to success in dealership operations, employee engagement and customer experience. The program pairs dealers with Certification consultants, who guide and equip them with tools, resources, templates and best practices to develop more efficient and successful businesses. For more information, visit MRAA.com/get-Certified or contact us at 763-333-2417.

MRAA Announces Young Leaders Advisory Council

MINNEAPOLIS – The Marine Retailers Association of the America announced today Co-Chair officers and six new members for its Young Leaders Advisory Council (YLAC). The council, exists to elevate the boating industry for both consumers and industry stakeholders through conscientious involvement with the MRAA as young marine professionals. With a fresh perspective, YLAC members are ambassadors who aspire to influence the business, shape future initiatives and evolve into future industry leaders.  

YLAC Chair Susan Duquette is President of Lakeview Marine Inc. in Webster, Massachusetts, and, as a Director At Large, represents the council on the MRAA Board of Directors. Michael Morrison, Director of Finance at Port Harbor Marine in South Portland, Maine, is the newly appointed YLAC Co-Chair. 

“We have an excellent group of enthusiastic young leaders on board,” says Sarah Korbel, MRAA Events and Operations Manager. “We’re looking forward to connecting YLAC’s mission with MRAA’s recently announced Strategic Plan so we can better serve our membership and industry.”  
View MRAA Strategic Plan

New YLAC Members: 
  • Ashlynn LaLonde Olson, Hutchinson’s Boat Works, Inc. 
  • Christian Hansen, Idaho Water Sports 
  • Grace Soucy, One Water 
  • Heather Mess, Marine Max, Inc. 
  • Kenda Kennard, Huntington Distribution Finance 
  • Wendy Ramsey, Pirate Cove Marina Inc. 
Returning council members: 
  • J Hurless, Reeder-Trausch Marine 
  • Jay Poole, Buckeye Marine 
  • Krista Sparkes, Smoker Craft, Inc. 
  • Ryan Kennedy, Morgan Marine 
  • Sarah Korbel, MRAA

The mission of the YLAC is to supplement and support the mission of the Board of Directors of the MRAA. The council provides guidance as to the current state of the marine retailers’ day-to-day operations, both in challenges and opportunities. YLAC strives to set the example in identifying, inspiring, recruiting and onboarding key younger generation members to participate in the association, facilitating the future growth and success of the MRAA. 

Interested in joining the council? 
Submit your application to be considered during the review period this fall. For any questions, please email sarah@mraa.com. 

About the Marine Retailers Association of the Americas 

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043. 

MRAA Adds 4 New Employees to Amplify Education, Membership, Sales and Marketing Efforts

MINNEAPOLIS, February 8 – The Marine Retailers Association of the America announced today that it has added four new employees in Design Coordinator Grace Schmidt, Online Education Manager Angela Murphy, Sales & Marketing Specialist Gabrielle Ronnenberg and Membership Specialist Jennifer McLachlan.

“We are delighted to add these outstanding individuals to the MRAA team and continue to build a stronger organization that enables us to better deliver on our mission,” says Matt Gruhn, MRAA President. “Their expertise and skillsets will help us deliver greater value for our dealers and the industry, while also contributing to the continuous enhancement of our programs and services.”

From left, Sales and Marketing Specialist Gabrielle Ronnenberg, Membership Specialist Jennifer McLachlan, Design Coordinator Grace Schmidt, Online Education Manger Angela Murphy.
Grace Schmidt — Design Coordinator

Schmidt will coordinate and execute design projects, including graphics, publications and advertisements, related to MRAA marketing and education-based deliverables. Schmidt, who holds a bachelor’s degree in Graphic Design, has professional experience as a freelance designer and artist. In her free time, she loves painting, playing cards with her family and exploring new cities with friends.

“In my beginning days with the MRAA I have had only incredible things to say about the people, vision and drive that this company is made up of,” says Schmidt. “I strive to be a lifelong learner and have found myself feeling so thankful to work in a place that prioritizes education and growth both internally and externally!”

Angela Murphy — Online Education Manager

Murphy will manage MRAATraining.com, MRAA’s Continuous Certification Curriculum, Dealer Week Online, MRAA’s Ask the Expert Webinar series and other e-learning products. Murphy, who has a Master’s Degree in Education with a focus in Technology Integration, brings a wealth of educational proficiency, having served as a schoolteacher for many years. Outside of work, she enjoys crafting and spending time with her family. Her idea of the perfect day is floating on the lake in the family boat.

“I couldn’t be prouder and more excited to be a part of such a passionate team that has such a deep-rooted dedication to supporting and serving boat dealers and the entire marine industry,” says Murphy. “I am honored to be able to support the industry by creating and managing educational content that helps dealers succeed and improve their business outcomes.”

Gabrielle Ronnenberg — Sales & Marketing Specialist

Ronnenberg will oversee deliverables for MRAA’s Partner Memberships and Dealer Week exhibitors and will work with the MRAA sales and marketing teams on specialty projects. Ronnenberg, who holds a bachelor’s degree in Global Communication and Media Studies, has previous expertise in customer service, marketing and communications roles for legal, medical, tax and accounting and non-profit industries. Outside of work, she enjoys spending time with her family, traveling, participating in outdoor activities and drawing.

“MRAA’s strong emphasis on investing in employee development and creating a fun and welcoming office culture is what drew me to apply for this position,” says Ronnenberg. “It is clear to see how passionate everyone who works here is about cultivating a thriving boating industry – and it’s very easy to get behind that mission.”

Jennifer McLachlan — Membership Specialist

McLachlan will create, implement and monitor member onboarding, engagement and retention plans for MRAA. McLachlan, who has a degree in Marketing and Professional Sales, previously worked for a boat dealer as a service writer and warranty administrator. In her free time, she enjoys traveling, reading, boating and baking.

“I’m excited to join such a dedicated and passionate team of people,” says McLachlan. “I feel that my background will provide a unique perspective and allow me to support dealers and retailers in their continued success.”

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

TEXA USA Releases TXT MULTIHUB

• Device Innovation provides Smarter Connectivity for multi-environment vehicle interfaces

• Built-in display to visually confirm connection status, new protocols and connection options for versatile modular vehicle diagnostics

• Stand alone Linux operating system for adaptable vehicle connection and greater security

• New certified durability for rugged environment use

Today’s repair specialists must be capable of working at their best on a range of complex vehicle types and systems while using different diagnostic protocols and connection modes. It is for this reason, TEXA developed the TXT MULTIHUB. An advanced diagnostics vehicle communication interface that easily adapts to any vehicle connection in the shop or in the field with greater speed and reliability to confirm needed service faster. TXT MULTIHUB is the only diagnostic tool capable of scanning passenger cars, heavy-duty vehicles, motorcycles, ATVs/UTVs, boats, agricultural and construction vehicles by operating with all of the TEXA IDC5 Licenses, to provide a versatile multi-brand modular diagnostic environment.

Boat tech in blue cap and polo shirt sitting on a boat using the new TXT MULTIHUB on an outboard motor.
TXT MULTIHUB is ready to operate in any configuration, even switching from a standard diagnosis to Pass-Thru automatically.

At all times, the TXT MULTIHUB provides Smarter Connectivity by featuring a built-in backlit display to visually confirm connection status, functioning modes and more importantly the vehicle system battery voltage, so techs can confidently complete important procedures like module programming. The TXT MULTIHUB confirms constant control by displaying more than 40 messages during diagnostic operations, like connection status as Standard, DoIP Wi-Fi, DoIP Ethernet, Pass-Thru.

Equipped with a Linux Operating System, the TXT MULTIHUB automatically switches the channels based on the vehicle connection and type of diagnosis, removing the chance for technician mistakes. This stand-alone system provides greater usability and software security, the opportunity to update the software and seamlessly adapt to new future features.

The TXT MULTIHUB provides Certified Durability features to ensure rigid use will not hold back technicians from completing repairs. Equipped with a reinforced body and anti-shock rubber corners, the MIL810 transit drop testing and IP53 category 2 weather and elements protection testing, confirm the TXT MULTIHUB will operate well in rugged environments.

Ensuring Advanced Connectivity for all vehicle systems, the TXT MULTIHUB provides greater flexibility for vehicle coverage, advanced speed and software reliability. The TEXA IDC5 software communicates with the the TXT MULTIHUB unit through a Wi-Fi module for the diagnostic operations that use RP1210 (HD pass-thru protocol), standard CAN, CanFD and DoIP protocols; a network cable (Ethernet) reserved for DoIP operations (ISO 13400); a Bluetooth module for conventional diagnoses; a USB socket for all types of diagnosis, including the Pass-Thru (SAE J2534-1 and SAE J2534-2).

Front view of black TXT MULTIHUB device from TEXA.
TXT MULTIHUB

Connecting to the unit in Station Configuration mode, by using a Wi-Fi network or smartphone network, guarantees greater coverage and a quicker exchange of data between the TEXA IDC5 software. When using the Hotspot Configuration, a “point-to-point” wireless connection can be created between the TXT MULTIHUB and the TEXA IDC5 software. This is a very useful option when a fast Wi-Fi connection speed is not available.

TXT MULTIHUB allows easily performing the diagnosis on vehicles equipped with DoIP Technology (Diagnostic over Internet Protocol), even in Wi-Fi. Developed to manage the massive presence of electronics in vehicles and the considerable amount of processed diagnostic data, this standard requires using a connection based on the IP protocol. Pass-Thru, direct access to the manufacturers’ data TXT MULTIHUB, as already stated, is ready to operate in any configuration, even switching from a standard diagnosis to Pass-Thru automatically. It is compliant with the SAE J2534-1 and SAE J2534-2 regulations, therefore it can connect to a vehicle and provide direct access to the diagnostic and maintenance data made available by vehicle manufacturers.

Previously released at the November 2022 AAPEX trade show, the product inventory is now available. Contact the TEXA USA team to discuss questions or confirm local dealers you can purchase the new TXT MULTIHUB and licenses to operate the TEXA IDC5 software for the vehicles your team is repairing.  www.texausa.com

CONTACT:

• TEXA USA Managing Director, Dario Peruch – Tel. 732-668-7393; dario.peruch@texa.com

• TEXA USA Sr. Marketing Manager, Daniel Bemiss – Tel. 848-565-8572; daniel.bemiss@texa.com

Regulator Marine, MRAA Expand Partnership

MINNEAPOLIS — The Marine Retailers Association of the Americas and Regulator Marine expanded their partnership recently, through both MRAA membership and participation at Dealer Week 2022.

Late in 2022, Regulator Marine, a leading manufacturer of offshore fishing boats, signed on to support the MRAA as a Platinum Partner Member. Their commitment to support the association at this level helps to fund and endorse MRAA’s growing list of programs, services and benefits that fuel the success of marine dealerships and their teams.

Additionally, Regulator Marine hosted a regional dealer meeting in conjunction with MRAA’s Dealer Week Conference & Expo, which was held in Austin, Texas, in early December. The partnership with these two events gave Regulator dealers unique access to MRAA’s educational programming and the vast array of business solutions and networking opportunities found in the Dealer Week Expo Hall.

Regulator Marine

“At Regulator Marine, we believe in and support the powerful educational programming that MRAA produces for our dealers,” says Keith Ammons, VP Sales and Marketing at Regulator. “Partnering with MRAA means we can work to ensure our dealers are members of the association, have access to the benefits the association provides and the educational content they deliver and help to support the important advocacy work MRAA does to protect and promote the business of selling and servicing boats.”

Regulator’s high standards for quality and consistency are critical to its product line, which benefits from detailed processes that have been honed over decades and that ensure dealers and consumers are getting nothing short of engineering perfection, as well as the fit and finish expected from Regulator. The high quality products Regulator produces attracts and supports an industry-leading dealer network, which Regulator supports through innovative programs and partnerships, like the one it has developed with MRAA.

“Regulator Marine has demonstrated an innovative approach to developing and strengthening its dealer network, and our team at the MRAA is honored that Regulator’s leadership team has chosen to put its faith and confidence in our programs,” says Allison Gruhn, Vice President of Business Development. “We believe this partnership and the alignment we have on helping dealers grow and improve can produce great things, both for Regulator and for its dealer network.”

About Regulator Marine  
In 1988, Regulator Marine set out to reinvent the deep-vee center console experience and engineered what is known today as the Legendary Ride. Built in North Carolina and tested against the challenging conditions of the Outer Banks, Regulator boats are seriously tough sportfishers known for their exceptional fit & finish, as well as a dry, soft, and comfortable ride. Designed for ultimate fishability, incredible comfort, and serious performance at every turn, each boat in our line delivers maximum versatility as you pursue the Offshore LifeTM.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.