The Marine Retailers Association of the Americas announces Boat Owners Association of The United States (BoatUS) has joined the extensive list of exclusive benefits that the MRAA offers its members.
“This new BoatUS benefit gives MRAA members the exclusive opportunity to offer their customers BoatUS Unlimited Towing Memberships at deeply discounted prices,” said Bryan Dove, BoatUS Membership Coordinator. “Dealers can include a one-year unlimited towing membership to the sale in less than five minutes using the BoatUS Dealer online portal. Let BoatUS take the urgent call from your customer for on-the-water assistance and put your mind, and theirs, at ease.”
BoatUS has the nation’s largest on the water towing fleet with TowBoatUS with more than 600 red response vessels at 300+ nationwide locations that provide towing, soft ungrounding, battery jump and fuel drop off services. In addition, BoatUS provides a diverse offering of marine services for the recreational boater, including boat insurance, BoatUS Magazine, national and local discounts, education and more. BoatUS also provides many resources for dealers’ customers, while also offering expert advice on boat maintenance, equipment recommendations and safety requirements. The nonprofit BoatUS Foundation for Boating Safety and Clean Water supplies tools such as the only free online safety course.
“We respect the benefits, service and advocacy work BoatUS delivers to dealers, its customers and the boating industry, so it’s thrilling to add them as an MRAA Benefit Provider for our members,” said Jason Walz, Director of Programs. “Their devotion to education, safety and industry preservation is exemplary.”
BoatUS booth at MRAA’s Dealer Week Conference & Expo in Austin, Texas.
About the BoatUS
BoatUS is the nation’s largest advocacy, services and safety group with more than 800,000 dues-paying members. BoatUS is the boat owners’ voice on Capitol Hill, fighting for their rights. The TowBoatUS® fleet is available 24/7 to assist our members on the water when boats break down or run aground, bringing our members safely back to the launch ramp, marina or dock. On the road, we are The Boat Owners Auto Club™, helping ensure roadside trailer and tow vehicle breakdowns won’t slow you down. Award-winning BoatUS Magazine is the largest circulation recreational marine publication in the U.S. with engaging content that speaks to the passion for boat ownership, while our 501(c)(3) nonprofit BoatUS Foundation for Boating Safety and Clean Water offers the nation’s only free online boating safety course and other programs. Email Bryan Dove at partner@boatus.com to begin offering BoatUS Unlimited Towing Memberships to your customers.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
• Manufacturer to reveal a brand new model at Dealer Week in Texas
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Montara Boats has joined as a Platinum Partner Member.
Through Platinum Partner Membership, Montara Boats supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Montara Boats allows for the expansion of MRAA’s offerings and creates a positive, long-term impact for its members.
With more thank 110 combined years of experience in the boat building industry, Montara’s inspiration comes from the passion that it has for the many ways its team enjoys time on the water. Montara’s story started with the Surf Boss 2.0, designed to bring all of the great enjoyments of boating and water sports together, into one single boat. Recently introduced, is Montara’s 2023 Surf Boss 2.0, available in two different layouts and boat lengths. Several new options available with this year’s Surf Boss 2.0 are new base power tower and cast power tower options, new speaker and bimini options, and an all new under deck lighting option.
“It was natural for us to partner with the MRAA as we share similar values and are committed to representing the dealers’ best interests,” says Chris Owen, President of Montara Boats. “We are elated to be attending Dealer Week as it will be a great opportunity for us to connect with the nation’s top marine dealers and learn how we can best support them.”
Montara Boats will reveal a brand new model coming to the Montara family at Dealer Week, the MRAA Conference and Expo. Montara encourages dealers to check out its new model in their booth! If delaers are unable to make the show, checkout the Montara website during Dealer Week to see what’s new.
“Montara Boats is an excellent addition to the list of Platinum Partner Members and we welcome them into the MRAA family,” says Allison Gruhn, Vice President of Business Development. “Seeing their commitment to growing the marine industry by exhibiting at Dealer Week is extraodinary as they will be able to connect with a multitude of dealers in Austin.”
About Montara Boats
Redefining the way you spend time on the water. We are surfers, wakeboarders, water skiers & pontoon cruisers. Our inspiration comes from the passion that we have for time on the water and for doing the same water sports that you enjoy. Our leadership team has over over 110 combined years of industry experience. Learn more at www.montaraboats.com.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
• Boat Manufacturer to Showcase Largest-Ever New Product Display at Texas Event
MINNEAPOLIS, November 29 – The Marine Retailers Association of the Americas announced today that Smoker Craft, Inc. will co-locate its annual dealer meeting with Dealer Week in Austin, Texas. This is a first time the MRAA’s annual conference & expo will also serve as the site of a boat manufacturer’s dealer meeting.
“Smoker Craft is an innovative manufacturer, and by hosting its annual meeting at Dealer Week, they are able to ensure that their dealers can conduct business and get world-class education with a single trip,” said Gruhn. “It’s a win-win-win for them, their dealers and the industry.”
Smoker Craft will hold its annual dealer meeting at the same venue as MRAA’s Dealer Week 2022 in Austin, Texas.
Smoker Craft’s annual dealer meeting will kick off prior to the start of the MRAA event, and then its dealers are invited to remain in Austin to fully participate in Dealer Week. Smoker Craft has partnered with Dealer Week by providing incentives for its dealers to attend the conference. More than 200 Smoker Craft dealer attendees are registered to join the events in Texas. In addition, Smoker Craft will feature the largest exhibitor booth at the MRAA’s Dealer Week conference, displaying 16 boats in a 60×110 foot booth space.
“We really appreciate the long-standing partnership with the MRAA,” said Phil Smoker, VP of Sales. “It started back in 2007 when we attended our first event in Las Vegas. The following year we were one of the first manufacturers to bring boats to the event. Our relationship has continued to progress since then. They provide an awesome opportunity for us to hold this event and give great support to our dealer network.”
Smoker Craft is one of 11 key Strategic Partners with the MRAA that contribute solutions to help dealers become more successful. As an MRAA partner member, they are committed to finding solutions to dealerships’ pain points.
“As soon the idea for hosting the Smoker Craft dealer meeting at Dealer Week was suggested, we loved the idea and knew we had to figure out how to make it happen,” said Mike Davin, MRAA’s Vice President of Business Development. “We love attending manufacturer dealer meetings each year, but there’s no way we could ever re-create the amount of content and resources that are available at Dealer Week. This is really an exceptional opportunity that Smoker Craft has made possible for their dealers, and we are going to do everything we can to make sure the first-time conference attendees have a great experience.”
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Smoker Craft
Owned and operated by the Schrock and Smoker families with manufacturing roots from 1903, Smoker Craft Inc. manufactures an extensive lineup of award-winning aluminum fishing boats, high-performance deck boats and next-generation pontoons that are sold through a global dealer network. For more information please visit the corporate website at www.thebestboatbrands.com.
By Jeff Heydlauff of Global Marine Insurance and John Logothetis of Clear Marine Risk Solutions … Global Marine Insurance is an MRAA Education Champion
In today’s economic environment with inflation a larger concern than in previous decades, it is even more important to protect the hard work that you have put into your business. That is why it’s critical to make sure your property insurance (both dry and wet property) is valued at an appropriate level. This will ensure adequate replacement cost at today’s pricing. Insurance to Value (ITV) approximates the costs associated to replace a given insured property. It is also the primary cause of property claim litigation in the U.S.
Your business may end up with an inaccurate ITV for several reasons, including:
Utilization of ineffective property valuation tools
Intentionally undervaluing values to pay less in premiums
Inflation can to an insufficient ITV for your buildings.
Ensure that your insurance agent is utilizing ITV tools to provide you with an accurate overview of the valuations of your dealership’s building(s). However, these ITV reports should not be held as the absolute correct valuation. Instead, they should be used alongside known benchmarking tools (cost per square foot) in the markets you are located. Alternatively, third-party appraisals done by reputable professionals are respected amongst insurance carriers.
4 main components of a valuation:
Square Footage
The most important factor of any valuation is square footage. If you’re not sure of the exact square feet of a building, records can be obtained through a tax assessors’ website.
Material Costs
Prices related to lumber, sheetrock or any other material used in construction of a building have a material impact on valuations.
Labor Costs
These costs include architect fees, engineering fees and the construction labor.
Building Features
An accurate calculation includes components such as electricity, finished vs unfinished spaces and mechanical equipment.
The impact on a business that has suffered a loss with inadequate ITVs may be big. After a large property loss, one in four businesses are forced to close. Significant out-of-pocket costs and business disruption are just a few of the extraordinary items businesses deal with by having inadequate ITVs.
Most of these scenarios are a result of co-insurance penalties. Under a coinsurance clause, policyholders are subject to a penalty if their coverage limit is not equal to a percentage — usually 80 or 90 percent — of the value of the property. For example, if a property is valued at $2 million but the coverage limit is $1.4 million and the policy carriers an 80 percent coinsurance, they would receive a $87,500 payout after incurring $100,000 in property damage from a covered event.
You need to work with your insurance agent to update your building values regularly. Your insurance premium may cost more in the short term, but you will be glad if any type of property claim arises and threatens your business.
About Global Marine Insurance
Global Marine has served the marine industry for over three decades for both boat/yacht insurance and commercial recreational marine insurance. We have worked closely with the MRAA on a variety of marine insurance programs and have been a major sponsor since 1988. Your marine business will receive competitive and comprehensive insurance coverage options from marine specialists that understand your risks.
About Clear Marine Risk
Clear Marine Risk Solutions is an MGA writing on National Casualty Company paper (Nationwide) specializing in Marinas, Boat Dealers, Boat Builders, Yacht Clubs, Boat Clubs, and Boat Rental operations. With over 50 years of underwriting expertise, Clear Marine can assist your preferred agent in getting superior coverage for General Liability, Marine Liabilities, Property, Auto, Crime, Equipment, and Excess Liabilities.
• Dealers & Financial Institutions Must Comply by June 9, 2023
November 15, the Federal Trade Commission (FTC) announced that the deadline to comply with updates to the Safeguards Rule is now pushed back by six months, to June 9, 2023. Originally, businesses had to comply with the updated Safeguards Rule by December 9 of this year, however, the FTC extended the deadline to allow businesses additional time to come into compliance. Click here to read the release from the FTC.
The updated Safeguard Rule requires non-banking institutions, including MRAA members, to develop, implement and maintain a comprehensive security program to keep their customers’ information safe. Although you now have more time to make these changes at your business, we suggest you start sooner rather than later due to the complexity of the regulations.
The MRAA has been working extensively with industry partners and Education Champions such as 700Credit and Dealer Profit Services to provide tools and information to MRAA members to assist with compliance. To help your dealership complete the necessary procedures and steps required for compliancy, the MRAA December Spotlight page on MRAA.com will focus solely on the updated Safeguards.
• The provisions that have a new compliance deadline
• Which provisions you must still follow by December 9, 2022
• What your strategy should be going forward
With the good news that the deadline for enforcement of the updated provisions are being extended, you now have the opportunity to evaluate your readiness and take steps to protect your business before the busy summer season.
MINNEAPOLIS, MN, November 3, 2022 — The Marine Retailers Association of the Americas announces four additions to its growing list of MRAA Partner Members as supporting organizations.
Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in MRAA members’ business.
MRAA’s four new Partner Members introduce a variety of products and services to the Association’s member companies.
These organizations commit their mission to supporting the marine industry by partnering with the MRAA. They are:
“Each of these new Partner Members adds something new and different to our growing list of supporting organizations,” said Allison Gruhn, MRAA Vice President of Business Development. “MRAA is better equipped to fulfill our mission of serving the marine industry and our members with the support from these organizations.”
MRAA encourages its members to explore these four new partners, along with the entire list of companies that actively support the MRAA across four levels of partnership. View the full partner list.
About the Marine Retailers Association of the Americas At the MRAA, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit mraa.com or contact us at 763-315-8043.
As Discover Boating prepares to welcome thousands of consumers across the country to its 11 Discover Boating boat and sport shows in 2023, show marketing is in full swing, leveraging the national Discover Boating campaign to engage and attract new boaters and avid boating enthusiasts. To help the industry maximize its investment at boat shows, the brand has launched the Discover Boating Boat & Sport Show Promotional Toolkit.
The new Discover Boating Boat & Sport Show Promotional Toolkit has essential marketing assets to help manufacturers and their brands promote their presence at Discover Boating shows through web, social, e-mail and more. The toolkit features new Discover Boating show logos by market, banner ads, social cards & more. Access the toolkit here.
Here’s a look at the 2023 Discover Boating boat and sport show calendar:
Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145 percent increase in website visitors ages 18-44 and 31 percent increase in female users compared to pre-pandemic levels. More than 1.2 billion impressions were delivered (the number of times the campaign was served to consumers), and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
“To grow participation in boating and increase market share, we have to evolve and diversify who we are speaking to, and that means engaging new audiences in an authentic way,” said Kevin Williams, Vice President of Marketing for NMMA. “Rooted in extensive research, our approach to ‘See You Out Here’ was designed to do just that by executing strategic initiatives and partnerships that connect with our growth and emerging target audience segments, ultimately bringing more prospective boat buyers into the fold.”
Kevin Williams, NMMA.
Discover Boating engaged nexgen and diverse boaters by meeting these audiences where they consume content whether that was through paid media and strategic partnerships with ESPN, VICE, Telemundo, Ebony, YouTube, Facebook, Instagram, TikTok as well as public relations efforts, public service announcements and high-profile influencers.
Highlights of the campaign’s success include:
Strategic Media Partnerships
Established strategic media partnerships with ESPN, Ebony Media and VICE to leverage their ability to help authentically tell Discover Boating’s story.
Interest in sports is a common thread among our target audiences, which is why the brand partnered with ESPN. In addition to ESPN’s digital platform and streaming services, Discover Boating was featured on the popular morning show, First Take, and the ‘Anthem’ spot aired during that segment making the exposure even more impactful.
Ebony Media is one of the one of the most highly trafficked platforms and respected media within the African American community. Discover Boating executed two activations with Ebony including The Coolest Black Family video series as well as an on-water event on Martha’s Vineyard.
The ‘Anthem’ and ‘Hooked’ spots ran on VICE TV, a leading network among 18-34-year-olds reaching 65 million homes. A custom short documentary was also featured helping Discover Boating invite the next generation to experience life on the water.
Relevant Content
Refreshed DiscoverBoating.com creative and delivered relevant content that resonated with the next generation from visuals to how-to pieces, list-format articles and the new Dealer Finder. The website had a 31 percent increase in female visitors and a 145 percent increase in users ages 18-44 compared to pre-pandemic levels.
Digital display ads proved to be a successful tactic in drawing more diverse audiences to the website as there was an uptick among African American, Hispanic/Latino and Asian/Pacific Islander visitors.
Earned Media Coverage
Discover Boating strategically connected with national consumer lifestyle media that resonate with the brand’s target audiences to help amplify our message; secured more than 3,000 placements in outlets including ESPN, Men’s Journal, Forbes, The List and more.
Gained additional brand exposure through television public service announcements (PSA). The campaign spots aired on hundreds of local and regional TV stations across the country more than 15,000 times, which translates to $2.8M in donated media value.
Influencer Partnerships
Partnered with dozens of Instagram and TikTok content creators and launched a pilot TikTok campaign to connect with the nexgen audience in an authentic way. The #BoatAppetit and #WaterWear TikTok campaigns generated 600,000 viral video views in the first two days and had an average engagement rate of 13 percent (the industry standard is 10 percent).
Increased consumer interest across social media platforms, generating more than 80 million impressions and 900,000 engagements. Additionally, social ads delivered results 390 percent over the benchmark, and ad click-throughs were 53 percent above the industry standard.
“As we work to maintain post-pandemic momentum, the ‘See You Out Here’ campaign came at the perfect time and helped elevate the industry’s voice to reach more potential boat buyers,” noted Matt Gruhn, president of MRAA. “To appeal to the next generation of boaters, we need to make them feel welcome on the water, and all the aspects of the campaign evoke that sense of inclusivity and community that will help draw more people to boating.”
Questions about the campaign may be directed to Maggie Maskery, NMMA’s Director of Consumer Public Relations, at mmaskery@nmma.org.
The marine industry has truly stepped up to help friends and co-workers as the BHB Hurricane Ian Relief Fund has surpassed $60,000 in donations. The Annapolis and Ft. Lauderdale Boat shows each made significant contributions through campaigns at their shows and many other marine companies and individuals have been very generous.
“The most gratifying phase of this effort is beginning,” said MIA Executive Director John Good. “Applications for assistance are now available. It is a simple application, reviews will be a quick process, and checks will be sent with little delay. This is open to anyone who makes their living on the water who has been impacted by Hurricane Ian. Please share the link below and help us brighten the holidays for some of those in need.”
Minimum payments of $500.00 will be made to individuals approved by the committee. On-line applications may be made at the link below. https://www.goodeventmanagement.com/hurricane
Questions or assistance in applying, e-mail info@swfmia.com or call 954-570-7785.
The BHB effort is far from over as recovery has entered the phase of extended rebuilding, shortage of materials, and unresolved insurance settlements. There will be fund raising campaigns at both the Ft. Myers Boat Show and St. Petersburg Boat show in January. Business and individual donations are encouraged to continue to assist the effort.
Tax deductible donations can be made on-line at www.oldsaltfishing.org/hurricane. Make checks to Old Salt Fishing Foundation (Hurricane Ian Relief in the notes). PO Box 8564. Madeira Beach, FL 33738
For more information, contact John Good. 954-570-7785. john@swfmia.com
• Outdoor Recreation Industry Generates $862 Billion, 4.5 Million Jobs
WASHINGTON, D.C., November 9 — Today, the U.S. Bureau of Economic Analysis (BEA) released economic data from the 2021 Outdoor Recreation Satellite Account, which detailed the outdoor recreation economy’s powerful and positive impact on the overall U.S. economy. These new record-breaking numbers found that outdoor recreation generated $862 billion in economic output and supported 4.5 million jobs. In 2021, the outdoor recreation economy contributed more to the U.S. economy than oil and gas extraction, mining and agriculture. The data also captured the continued surge in recreational boating many MRAA members experienced through the first half of 2022.
It was a record-breaking 2021 for outdoor recreation largely in part due to the continued surge kicked off by the COVID-19 pandemic, a time many turned to recreational fishing and boating to stave off cabin fever from lockdowns and gathering restrictions, and engaged in a fun, safe outdoor activity. This trend continued into 2022, and again recreational boating and fishing were “the largest conventional activity for the nation as a whole at $27.3 billion in current-dollar value added and was the largest conventional activity in 27 states and the District of Columbia. Florida ($4 billion), California ($2.3 billion), and Texas ($2 billion) were the largest contributors to U.S. value added for the activity.” Although boat sales in 2021 saw a slight decrease compared to the record sales experienced in 2020, the market remained strong with a total of 305,734 new units sold and an estimated 1.1 million pre-owned units sold.
Additionally, BEA data highlighted that MRAA members, retailers, are the backbone of the outdoor recreation economy as the retail trade industry group was the largest contributor to U.S. outdoor recreation, accounting for $119.9 billion in current-dollar value added. The second highest contributor in the retail trade group, generating $23.1 million in gross output, was “motor vehicle and parts dealers.”
Matt Gruhn, MRAA President
“The BEA’s data not only demonstrates the importance of the recreational boating and fishing industry to the overall outdoor recreation economy but also highlights the role retailers play in making this all possible,” said Matt Gruhn, President of the Marine Retailers Association of the Americas. “Even throughout a year filled with lingering challenges caused by the pandemic and economic uncertainty, the outdoor recreation economy, and MRAA members in particular, rolled with supply chain disruptions, production delays, and more to get folks on the water or out in nature. I commend everyone in the outdoor recreation economy, and especially the retailers on the frontlines, for being part of this industry and being dedicated to improving the lives of others through sharing what we love.”
As a whole, the 2020 data highlights how the outdoor industry, despite the impact of widespread public lands and business closures, suspended trips, and travel, gathering restrictions, supply chain issues and more, continued to support communities across the country during the pandemic. Prior to 2020, the outdoor recreation economy was growing faster than the economy in every indicator and served as a resilient economic growth engine and job creator.
Key 2021 data highlights on the outdoor recreation economy:
$862 billion in economic output
1.9 percent of GDP
4.5 million jobs
Trips and travel coming back, record sales in many outdoor segments, manufacturing increasing, as well as the drive to continue to recreate for quality of life allowed our industry to bounce back from the effects of COVID in 2020.
“The BEA data underscores how important it is to invest in public lands, waters and recreation infrastructure from coast to coast and for recreation activities of all types,” said Jessica Turner, president of the Outdoor Recreation Roundtable (ORR). “From the creation of jobs and increased profit for small businesses in local economies, to larger boons to our national economy, this sector is a consistent driver, even in times of economic uncertainty. The strength of the outdoor recreation economy reflects what many in the industry have long known to be true: there are infinite benefits that come from more people spending time outdoors, and they’ll only grow with continued investment.”
“We have seen record growth in camping and boating over the past couple years, with millions of people enjoying RVs and boats to connect with family and friends, to relax and recharge, and to experience nature,” said Michael Happe, President and CEO of Winnebago Industries. “The record economic impact in the BEA numbers demonstrates the collective power of our industry to help people discover and experience the tremendous benefits of the outdoor lifestyle. We continue to welcome an increasingly diverse group of new participants, so we look forward to maintaining this momentum by developing recreation infrastructure and increasing access for all.”
“The latest BEA numbers are a testament to the power of outdoor recreation, and we are thrilled to see our industry’s economic impact grow,” said Chris Metz, CEO of Vista Outdoor Inc., the parent company of 41 outdoor and sporting product brands. “This data shows that people continued to venture into the outdoors for health, wellness and adventure in record numbers last year as businesses across the industry worked to expand participation and bring more people into the outdoors. The goal now: Build on that momentum. We will stay focused on increasing access to public lands, building more recreation infrastructure and growing participation across all outdoor activities.”
“This data solidifies what we have seen over our 63-year history – that there is intrinsic value in the outdoors,” said Toby O’Rourke, President and CEO of Kampgrounds of America, Inc. “Over 20 million new households started camping since 2020 with six in ten planning to continue. We are increasingly seeing camping and the outdoors vacation becoming a preferred form of travel. The economic impact of camping and the greater outdoor industry underscores how critical natural spaces are to our communities. And, even more importantly, the outdoors remains vital for overall health and well-being and in fostering connection to others.”
“The continued strength of the outdoor economy is no surprise to the marine industry, where we continue to see incredible growth with new and younger customers taking to our brands each year,” said Chris Drees, President of Mercury Marine. “We will continue to work closely with our partners in the outdoor recreational community to promote the benefits of being on the water.”
“Last year proved to be a year like no other for the outdoor recreation industry, and today’s Outdoor Recreation Satellite Account data release underscores the fact that boating and time spent on our nation’s waterways is a favorite American pastime,” said Frank Hugelmeyer, president of the National Marine Manufacturers Association (NMMA) and Board Chair of the Outdoor Recreation Roundtable (ORR). “Since 2020, the recreational boating and fishing industry and outdoor recreation economy at large has led a national recovery, welcoming millions of families to experience the considerable health benefits of the great outdoors while being a vital economic contributor and job creator.”To see what the recreation community is saying, click here.
America’s outdoor recreation community, represented by ORR, continues to support the Outdoor Recreation Satellite Account (ORSA) – the project compiling and releasing this data. Just like is the case for many other industries, the goal is to provide annual data on the economic importance of national and regional outdoor recreation economies that can be tracked for years to come. To learn more about ORR and outdoor recreation’s contributions to the economy, click here.
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The Outdoor Recreation Roundtable is the nation’s leading coalition of outdoor recreation trade associations representing the $862 billion outdoor recreation economy. ORR focuses on the growth of outdoor recreation by building a better environment for the sustainable growth of outdoor recreation businesses and driving a broader understanding of the value of the outdoor recreation economy. Our membership includes national outdoor trade association members, business entities, nonprofit organizations, and universities — serving more than 110,000 businesses and representing America’s, boating, fishing, RVing, biking, hiking, camping, hunting, motorized, diving, horseback and skiing communities among many more.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
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