Campaign continues to achieve high levels of brand awareness and advertising effectiveness ALEXANDRIA, Va. – A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that RBFF’s Take Me Fishing™ brand and Take Me Fishing advertising continues to achieve high levels of awareness, and that the campaign is positively affecting decisions to […]

RBC Capital Markets, an equity research firm, released an earnings preview this morning, with information on recreational industries public companies Brunswick Corp., Harley-Davidson and Polaris Industries. Download the report here.

Info-Link has released its monthly bellwether report for December, and it shows until sales held steady at about 5-percent growth on a rolling 12-month average. Take a look at the graph.

Most lenders expect 1Q2012 to be same or better than same period last year The National Marine Bankers Association introduced a brief quarterly members’ survey in 2011 to gauge changes in the lending environment and identify trends that could be used for business planning. Forty-two percent of the NMBA lender members (loan originators/brokers/ financial service firms, […]