Tag: Around the Industry

New Study Finds Take Me Fishing™ Campaign Motivates Decision to Boat & Fish

Campaign continues to achieve high levels of brand awareness and advertising effectiveness ALEXANDRIA, Va. – A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that RBFF’s Take Me Fishing™ brand and Take Me Fishing advertising continues to achieve high levels of awareness, and that the campaign is positively affecting decisions to […]

Marine Bankers report lending up 3 quarters in 2011

Most lenders expect 1Q2012 to be same or better than same period last year The National Marine Bankers Association introduced a brief quarterly members’ survey in 2011 to gauge changes in the lending environment and identify trends that could be used for business planning. Forty-two percent of the NMBA lender members (loan originators/brokers/ financial service firms, […]