By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]
Tag: customer engagement
2024 Discover Boating Boat & Sport Shows Kick Off in January
• Consumer Boat Show Lineup Spans 10 Major Markets Across the U.S. • Attracts and Engages Current Boaters and Next-Gen Customers Discover Boating® announced today its lineup of 2024 consumer boat and sport shows. Kicking off in January and extending through the fall, Discover Boating boat shows, in partnership with Progressive Insurance®, will take place in […]
