Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
Tag: Danny Decker
What Business Are You Really In?
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
MRAA Introduces 2023 Continuous Certification
The MRAA announced the 2023 Continuous Certification program and the curriculum that MRAA Certified Dealers will need to participate in to maintain their Certification status.
