The Marine Retailers Association of the Americas has brought Gerald “Jerry” Lofberg on board as its Certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program. In his role, Lofberg will reach out to marine retailers on a regular basis, talking to them about

With the goal of streamlining the Certification process for North American marine retailers, the Marine Industry Certified Dealership Program recently launched a virtual Certification platform housed on MRAATraining.com that dealers can use to complete the entire program. Inside the system, MRAATraining.com/Certifications, dealers will find all the tools they need to

Much of what impacts boating originates in our nation’s capital. That’s where influencers sit and decisions are made. As a Certified Dealer, you have an authoritative, respected voice in our industry, and that voice should be heard in Washington. Guarantee you have a voice at the table and attend the

Good help is hard to find. As a Certified Dealer, you want to ensure you hire the best, most skilled and technologically advanced people to work inside your dealership. But where do you find them? You can use the more traditional methods of advertising open positions on popular job-seeking websites,

The Marine Industry Certified Dealership Program is making it easier and more affordable for Certified Dealers to register multiple locations for the MICD Fast Track and Recertification at a special program enrollment rate for all dealerships that seek to Certify or Recertify more than one location. Certified Dealerships will now

The Marine Industry Certified Dealership Program provides marine retailers across North America with the tools they need to achieve business and operational excellence at their respective dealerships. But the program offers dealers much more than just standards and processes; Certification grants dealerships access to a host of exclusive benefits designed

If you’ve already registered to attend this year’s Marine Dealer Conference and Expo, congratulations! You’ve done most of the heavy lifting. Now it’s time to sign up for MDCE’s Pre-Conference Workshops, seven all-new, never-before-held and intimate educational offerings scheduled for Monday, Nov. 17 that give marine retailers access to hands-on

According to the most recent data collected from the National Marine Manufacturers Association’s Customer Satisfaction Index Program, Marine Industry Certified Dealerships received higher CSI scores than non-Certified dealers across the board. Certified Dealers outperformed their non-Certified counterparts in all areas deemed most impactful to customer satisfaction: Overall rating of the

The Marine Industry Certified Dealership Program has made it more convenient — and affordable — than ever for dealers to get Certified. The program recently lowered its fee structure and developed a tiered approach, making it cost-effective for dealerships of all sizes to enroll and complete the various program steps

The 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an amazing opportunity to take advantage of the best educational resources the marine industry has to offer its retailers. As a MICD, we’re confident you’re already aware of MDCE’s value to you and your business.