MINNEAPOLIS — The MRAA’s Marine Industry Certified Dealership program has collected more than 15,000 responses from dealership personnel in its Employee Satisfaction Survey (ESS). The ESS is a survey taken annually by dealership staff at Certified locations. It asks employees 33 questions about their dealership’s culture, in which the employees rate the dealership on a […]

MINNEAPOLIS, MN, FEBRUARY 10, 2021— The Marine Retailers Association of the Americas is pleased to announce and celebrate the 10 dealership locations that achieved Marine Industry Certified Dealership status in 2020.   The Marine Industry Certified Dealership Program provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program not […]

As rollout of the fourth year of the Continuous Certification Curriculum approaches, the Marine Industry Certified Dealership program team has taken feedback from participating dealers and worked to develop continuing education courses that are more customizable and flexible to the business needs of today’s marine dealers. The updated program will require current Certified Dealers enrolled […]

The Marine Retailers Association of the Americas has announced a partnership with Bonnier Corporation, one of the largest consumer-facing, special-interest publishing groups in America, in order to promote the Marine Industry Certified Dealership program and the retailers who are Certified. With this year’s influx of boat buyers, especially new boat buyers, saturating the market, it […]

MRAA’s Continuous Certification program has released its third quarter course: Fill the Gaps in Your Dealership’s Sales Process. The goal is to help dealers improve their customer experience by following a consistent process.   Certified Dealers are already required to have a sales process in place before earning their Certification, but this course asks them […]

The Marine Retailers Association of the Americas is pleased to announce that 26 dealership locations achieved the Marine Industry Certified Dealership status in 2019. The Marine Industry Dealer Certification Programs provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program offers tools to engage your employees in a business’ […]

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were improved throughout the initial MICD […]

The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone […]

Grady-White Boats and the Marine Retailers Association of the Americas have partnered together to bring the Grady-White dealer network a path to a delivering a greater customer experience through the Marine Industry Certified Dealer program. MRAA’s Dealer Certification program provides boat dealers with a proven roadmap for dealership success, focusing them on continually improving their […]

The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal, raving fans; and sell more […]