Tag: Discover Boating

Anchoring Interest: How Discover Boating Attracts Future Enthusiasts

The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, […]

Attention Dealers: Discover Boating Marketing Leadership Summit Offers You Exclusive Insights

• Special marketing event created for senior-level leaders at NMMA member manufacturers and MRAA members dealerships NMMA is hosting a one‑day 2025 Discover Boating Marketing Leadership Summit exclusively for senior-level marketing leads at NMMA manufacturer companies and MRAA member organizations. Scheduled from 9 a.m. to 5 p.m., Monday, October 6, 2025 in Tampa, Fla., this invite-only event […]

Strengthen Customer Relationships — Guide Safe Labor Day Boating Adventures

Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of the year. Safety Messaging and […]

Strategic Collaboration to Propel Boating Industry Growth

• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from across the marine industry — […]

Leverage Your Team and Customers’ Passion

• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are […]

Black Boaters Summit Comes to 3 Cities this Summer

• MRAA Dealers Welcome to Participate Now in its third year, Discover Boating’s partnership with the Black Boaters Summit is expanding to three vibrant markets. Each major city is home to a strong and growing Black boating community: The Black Boaters Summit is an exclusive, RSVP-only lifestyle event designed to celebrate culture, community and the […]

Engage Customers, Encourage Boating

• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. These five new videos are part of an ongoing commitment […]

Dealer Finder Tool Increases Introductions

Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying behaviors continue to shift, the Discover […]

Boat Show Season Rolls On

February has arrived and with it comes three additional Discover Boating boat shows, including the new Mid-Atlantic Boat Show, in partnership with Progressive Insurance. The newest show takes place this weekend, Feb. 6-9, in Charlotte, N.C. Over a five-day span from Feb. 12-16, including Valentine’s Day, runs the impressive Discover Boating Miami International Boat Show. The month […]