• First Winter Boat Shows of 2025 Attract Buyers, Bring Optimism for Early Signs of Return to Sales Growth The Discover Boating Atlanta, Chicago and New England boat shows, in partnership with Progressive Insurance®, drew in more than 65,000 buyers and boating enthusiasts last weekend, eager to shop deals on thousands of new boats, accessories […]
Tag: Discover Boating
Discover Boating Boat Show Media Investment Increases
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
Discover Boating Public Service Announcements Air on National TV
Discover Boating’s latest television public service announcements (PSA), in collaboration with Progressive Insurance®, recently aired on national news channels FOX News and FOX Business. Since the launch of the campaign this summer, the PSAs have aired 1,774 times, delivering 4 million impressions. The coverage equates to $247,685 in donated media value (the cost it would take for the […]
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]
Discover Boating Dealer Finder Drives Increased Users to Dealer Sites in 2024
Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]
Deadline Approaching to Join Discover Boating 2025 Boat Finder for Upcoming Shows
The deadline for getting brands listed in the Discover Boating Boat Finder is Friday, Nov. 22 to ensure representation amongst competitors ahead of the 2025 boat show season, and put boats in front of potential buyers before, during and after the show. This free tool is exclusive to Discover Boating boat show brands. Reasons Boat […]
Influencer Marketing & Engagement
Partnering with digital & social content experts to help share your brand and engage customers Sitting in on an ICAST 2024 Lunch & Learn session dubbed “Learn from the Trendsetters: How to Be Influential in a Few Easy Ways,” I met five social media influencers who changed my perspective on partnering with digital personalities to […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
Helpful Content to Inform & Engage Customers
Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams […]
