The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
Tag: Discover Boating Boat Shows
4 Turnkey Tips to Maximize ROI at Boat Shows
When the boating industry hits a down cycle and moving inventory is critical to keeping sales afloat, boat shows become an even more important sales driver and marketing channel. No other platform brings such a concentrated audience of potential boat buyers together, allowing our industry to sell boats and generate leads. Exhibitors can attract new […]
Discover Boating Boat Shows Among USA Today’s 10Best Readers’ Choice Awards
USA Today announced the 10Best Readers’ Choice Awards including the Best Boat Shows of 2024. Among the honorees this year are the Discover Boating Minneapolis (ranked 10th), Atlanta (ranked 9th), Miami (ranked 6th) and Chicago (ranked 5th) boat shows. Here’s access to the official announcement and full list of 2024 award recipients. The top 10 winners for Best […]
2024 Discover Boating Boat Shows Set to Kick Off
• The New Year of Boat Shows Begins Next Week in Atlanta, Boston and Chicago Kicking off the 2024 winter boat show season, in partnership with Progressive Insurance®, are the Discover Boating Chicago Boat Show, January 10-14, and Discover Boating New England Boat Show, January 10-14, and Discover Boating Atlanta Boat Show, January 11-14. To engage current boaters […]
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
