The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
Tag: Discover Boating
Helpful Content to Inform & Engage Customers
Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams […]
New DiscoverBoating.com Content Engages Audiences
In July, Discover Boating, powered by National Marine Manufacturers Association (NMMA) and the MRAA, featured new content to engage audiences. The fresh articles celebrated Pass the Handle and also featured windsurfing as a fun and unique on-water sport to try. Additionally, DiscoverBoating.com provided tips on snorkeling and diving from a boat to further highlight the various activities in which boaters can participate. […]
DiscoverBoating.com Traffic Increases Following Successful American Century Championship Activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens of thousands of fans to Edgewood Tahoe Golf Course each year and more than one million television viewers. As a result of Discover Boating’s TV spots that aired during the tournament as well as through […]
Master Boat Trailering Video
• Discover Boating, in collaboration with Progressive Insurance®, launches new video in Top Safe Boating Tips series to help your customers become a pro at trailering “Trailering trailering might seem like a chore but when it’s done right it’s all smooth sailing from the driveway to the docks,” says Monica Fuentes, Discover Boating Ambassador, in […]
Top Safe Boating Tips – How to Sit & Swim While Boating
Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A new video, Follow Safe Seating […]
Boater Safety & Education
Having served as a PR manager and magazine editor for around 20 years in the off-road and powersports industry, safety factored into everything my teams did, from producing media kits to writing stories and taking photography. It was all about the message we were creating and sending to the end user, reader and product owner. […]
Real Boater Stories: Gary Sheffield Joins Discover Boating’s ‘See You Out Here’ Campaign
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and MRAA, announced today the launch of its latest short film in the “See You Out Here” campaign, Beyond the Diamond: A Life of Boating, Fishing, and Family, featuring nine-time Major League Baseball all-star, Gary Sheffield. The video takes viewers on a day in the life […]
Boating: A Home Run Experience!
Gary Sheffield, nine-time Major League Baseball all-star and five-time Silver Slugger, circled the bases after launching homers 509 times during his 22-year career. He traveled North America as a professional ballplayer for the Marlins, Dodgers, Brewers, Yankees, Braves, Padres, Tigers and Mets. I remember hunting for his rookie cards back in 1989. Back then, he […]
Discover Boating Content: Tips for Boaters
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the MRAA, continues to generate valuable content for new and seasoned boaters alike. Discover Boating, through monthly emails and social media efforts, drives consumers to DiscoverBoating.com, sharing with them boating lifestyle content. Celebrating Earth Day and National Picnic DayIn April, Discover Boating celebrated Earth […]
