• A Conversation with Jim Coburn, National Marine Lenders Association, about the 43rd Annual Statistical Report By Drew Mick, MRAA Research Specialist As a recreational marine dealer, it’s critical for you to have access to tools and analytics about market data so you can keep your business informed and adaptable. One valuable resource is the […]
Tag: Drew Mick
MRAA Launches Service Management Study
MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a […]
Cautiously Optimistic at ‘Cliffside’
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market Drew Mick, MRAA: April saw a small decline across all boat types in traffic views. Is there any reason for that dip? Lenny Sims: When we look at the data, there’s all […]
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market By Drew Mick, MRAA Data Specialist Mick: Last time we spoke, you emphasized how 2022 was showing signs of “a return to the norm.” With what we are seeing in Q1 2023, […]
Marine Industry Insights: Boat Values, Seasonality and Prepping for a Return to the Norm
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the Current Marine Market By Drew Mick, MRAA Data Specialist Drew Mick: The overview suggests that boat values started 2022 high but then flipped in the latter part of the year. This is in stark contrast to […]