MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One […]
Tag: F&I
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
From Clicks to Closings: Turning Digital Leads into F&I Profit
By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner Your dealership’s digital marketing efforts are designed to capture attention, generate leads and drive traffic to your showroom. But turning those online clicks and digital leads into actual sales is only the beginning. The real opportunity lies in integrating finance and insurance (F&I) […]
The Untapped Potential of F&I
• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating today’s shifting market, the pursuit of healthy, sustainable growth is more challenging than ever. While the excitement of new boat sales still drives much of […]
Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty
By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]
Lender Mix is Key to Your F&I Success
By Jared Zimlin, Director of Business Development, Elite Recreational Finance, an MRAA Education Champion You’ve likely faced some tough challenges in F&I that directly dampen your sales potential. These hurdles, from limited lender options and higher interest rates to tightening guidelines and aged inventory being devalued, are difficult to navigate alone. Let’s take a closer […]
Ascent Dealer Services, BH-USA Newest MRAA Partner Members
MINNEAPOLIS, February 28, 2025 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Ascent Dealer Services and BH-USA as its newest Partner Members. Through Partner Membership, marine manufacturers, suppliers and service providers demonstrate their commitment to supporting the growth and success of the marine industry. By aligning their brands with the […]
Adding Value to Your Sales Retail Extended Service Contracts (Extended Warranty)
A guest blog by Jason Cochran, Vice President, Global Product Protection In any economic climate or retail market, dealerships that adopt best practices prevail. One example is structuring your organization to offer as many goods and services as your customers need to participate in boating. If you are selling boats, retail finance is a critical […]
Priority One Financial Services Launches Financing Texts with Kenect
ST. PETERSBURG, FLA. (April 29, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a ground-breaking partnership with Kenect, a reputation management and business text messaging platform. The integration empowers dealers to send financing messages through text and connect the customer with an F&I manager […]
22 Tips to Tackle High Rates & Finance More Deals
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
