By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns, text messaging and online engagement […]
Tag: Lightspeed
Successful F&I Operations, Whether In-House or Outsourced
By Robert Grant, Associate Director of OEM Business Development, Lightspeed In the marine industry, dealerships are like the old Transformers cartoons — “there’s more than meets the eye” when it comes to running them. While selling boats is a foundational piece of the puzzle, having successful F&I operations is a key piece to the overall […]
Unlocking the Power of Texting
Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful way to keep customers engaged, […]
A Cycling Story
By Chris Kulaga, Lightspeed Product Manager Let’s rewind to 2003, a pivotal year for the British Cycling team. At the time, they were known for their average results—neither remarkable nor dismal, just existing in the middle ground of competitive cycling. Enter Sir Dave Brailsford, a visionary in the cycling world, who introduced the concept of […]
Boat Buying & Inventory Management Strategies
• Tactical solutions to help your dealership overcome key challenges and enhance your profitability By Chris Kulaga, Product Manager, Lightspeed As the marine industry continues to evolve, your dealership has already seen new opportunities and challenges in 2024. Along with being able to adapt, your team must maintain your primary goal to provide customers with […]
DealersCircle & Lightspeed Announce Integration Partnership
Jacksonville, FL (April 16, 2024) — DealersCircle, Inc. — the innovative, web-based manufacturing industry provider that conveniently links the manufacturer, dealer and customer together with its state-of-the-art software application — and Lightspeed — a leading Dealer Management Solution (DMS) company with uniquely-tailored software solutions for dealers in recreational industries — are integrating their respective platforms to provide a more […]
What is RECT and How to Measure for Best Results
By Rob Grant, Director Manufacturer Solutions, Lightspeed I know what you are thinking … not another industry acronym to have to remember. RECT, or Repair Event Cycle Time, is simply the measure of time that it takes you to repair a customer’s boat, motor, or trailer in your service department. With many parts of the […]
Lightspeed Announces Marine Dealer RECT Excellence Award Winners
• Award recipients honored for timely and exemplary customer service during MRAA Dealer Week Conference and Expo. TAMPA, FLA. – December 5, 2023 – Lightspeed, a leader in dealer management solutions for the marine industry, announced its Marine Dealership RECT (Repair Event Cycle Time) Excellence Award winners during the Marine Retailers Association’s (MRAA) 2023 Dealer Week […]
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
