By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner For marine dealerships spring brings one of the most intense operational periods of the year. As temperatures rise, boat owners rush to prepare for the season, scheduling maintenance, addressing winter damage and resolving any lingering mechanical
• AI-Powered Insights Engine Built for Powersports, Marine, RV, Trailer and Golf Car Dealerships Built from 40+ years of dealership expertise and data from 4,500+ dealers, AI Command Center delivers real-time intelligence that helps dealerships move from reactive reporting to predictive decision-making. SALT LAKE CITY, UT – March 17, 2026
• How to Get the Most From a CRM By Tristian Penick, Account Executive at Lightspeed DMS, an MRAA Strategic Partner For marine dealerships across the U.S. and Canada, competition for customers is nothing new — but the way those customers shop has transformed. Today’s buyers research boat models online, compare
• Recipients Honored for Repair Event Cycle Time Advancements TAMPA, FL – [December 9, 2025] Lightspeed, the leading dealer management solution for the marine and recreation industries, proudly announced the recipients of the 2025 Marine RECT (Repair Event Cycle Time) Excellence & Innovation Awards. The honors were presented Tuesday, December
• How Marine Dealers Are Performing in 2025 By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner As the boating industry continues to evolve, marine dealers are finding new ways to stay afloat in a competitive market. A recent study by Lightspeed Data Services sheds
• How to Develop a Winning Post-Sale Engagement Strategy at Your Marine Dealerships By Derrick Marshall, New Business Account Executive at Lightspeed, an MRAA Strategic Partner In today’s marine market, selling the boat is just the beginning. True success lies in what happens after the sale — specifically, how often
By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns,
By Robert Grant, Associate Director of OEM Business Development, Lightspeed In the marine industry, dealerships are like the old Transformers cartoons — “there’s more than meets the eye” when it comes to running them. While selling boats is a foundational piece of the puzzle, having successful F&I operations is a
Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful
