Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]
Tag: marine industry
Next Generation Boaters: Understanding Barriers and Opportunities
Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Share E-A-R-T-H D-A-Y with Your Boat Customers
• BoatUS.org provides responsible boating tips for the 53rd Annual Earth Day celebration Saturday, April 22 ANNAPOLIS, Md., April 19, 2023 – After a long winter lay-up, boaters are beginning to return to water. With the 53rd annual Earth Day celebration just around the corner on Saturday, April 22, it’s time for boaters to think how […]
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.
Legislation Could Boost Economy; Help More Americans Access Outdoor Recreation
The reintroduction of America’s Outdoor Recreation Act in the 118th Congress boosts local and national economies and gives more Americans — especially those in underserved areas — greater access to green spaces, public lands and waters while not costing taxpayers money to implement.
Kodie Woodhead New Director of Marketing at Hagadone Marine Group
(Coeur d’Alene, ID) – Hagadone Marine Group, Coeur d’Alene, Idaho, announced that Kodie Woodhead has been appointed as the new Director of Marketing. Kodie has a wealth of experience in the marketing, advertising and public relations industries and will undoubtedly elevate Hagadone Marine Group’s brand to new heights. Kodie comes to Hagadone Marine from Wright […]
There’s no AI in People
Tips and resources to help you use AI as a Tool to Save Time, Reduce Costs and Generate Custom Marketing Without Losing Your Human Connectivity.
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
