Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
Tag: MRAA blogs
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market By Drew Mick, MRAA Data Specialist Mick: Last time we spoke, you emphasized how 2022 was showing signs of “a return to the norm.” With what we are seeing in Q1 2023, […]
Begin with ‘GOOD’ to Become Great!
Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]
MRAA, MTAs Seek Monitoring Technology to Counter Right Whale Rule
With the support of 17 state and national marine trades associations, the Marine Retailers Association of the Americas submitted a letter to members of the House and Senate Subcommittees on Commerce, Justice, Science and Related Agencies (CJS) to stall proposed changes to the onerous Right Whale Rule. MRAA and its MTA colleagues asked Committee members […]
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.
The Fortune is in the Follow-Up
By Bob McCann, Lead Certification Consultant Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive. The salesperson at one dealership has called to check on you since your […]
Service Menus Update
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
7 Methods to Help Your Team Maximize Its Use of Time to Improve Profits
• Sharks and Minnows: A child’s game of pursuit reminds your dealership to just keep swimming to avoid time robbers in the name of boosting your profits Do you remember playing tag as a kid? Someone was “it,” and they ran around trying to tag another person to make someone else a new chaser to […]
Operation: Keep Your Customers Boating
In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]
