By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits for the reputation, growth and profits of your dealership: The plethora of social media channels […]
Tag: MRAA Education Champions
Repair Event Cycle Time
• Industry survey – Your feedback will help to uncover unexpected and effective service items that influence RECT We have heard it before. We will hear it again. Repair Event Cycle Time is the most important KPI to influence customer satisfaction. Boaters only have so many days to get out on their boat. Wind, Waves, […]
IDS to Host Industry Webinar
• Warranty – The Biggest Untapped Profit Center at Your Dealership IDS, an MRAA Education Champion, is hosting an industry webinar entitled “Warranty – The Biggest Untapped Profit Center at Your Dealership.” Details: You probably have a goldmine of uncollected revenue sitting in your lot right now. Everyone thinks of warranty as a post-sale upsell […]
Adding Value to Your Sales Retail Extended Service Contracts (Extended Warranty)
A guest blog by Jason Cochran, Vice President, Global Product Protection In any economic climate or retail market, dealerships that adopt best practices prevail. One example is structuring your organization to offer as many goods and services as your customers need to participate in boating. If you are selling boats, retail finance is a critical […]
MRAA Partner Perspectives Video Series Offers Marine Industry Insights
• Q&A Interviews with prominent leaders and business partners highlight current boating industry trends, issues and strategies for 2024 MINNEAPOLIS, April 15 – The Marine Retailers Association of the Americas (MRAA) announces a new video series with prominent marine industry leaders called MRAA Partner Perspectives that shares insights about the business of boating and the […]
Elite Recreational Finance Partners with Bentley Pontoons
• Manufacturer features Enriched Leads Program on website Elite Funding Technologies, a division of Elite Recreational Finance created The Enriched Lead Technology with a manufacturer’s customers and dealers in mind. Bentley Pontoons will now feature the Enriched Leads Program on their website providing customers with the ability to get prequalified and provide their dealers with […]
MRAA, 700Credit Launch Guide to Fraud Detection & Prevention
MINNEAPOLIS, Nov. 2, 2023 – The Marine Retailers Association of the Americas (MRAA) and 700Credit, an MRAA Education Champion, announce the release of a new MRAA Mini-Guide “Fraud Detection and Prevention in the Marine & Powersports Industry,” to help dealers understand fraud and implement detection tactics to prevent it. “Dealership fraud has become an $8B […]
A Guide to Fraud Detection & Prevention
As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
First Approval Source Advances to MRAA Education Champion
• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education Champion, strengthening its support of […]
Skier’s Choice Increases Support to MRAA as an Education Champion
• Boat manufacturer enhances MRAA membership, to participate at Dealer Week 2023 MINNEAPOLIS — Skier’s Choice, manufacturer of Supra and Moomba performance boats, increased its partnership level with the Marine Retailers Association of the Americas by becoming an Education Champion. Its partnership strengthens MRAA’s critical mission of supporting dealers and the Dealer Week Conference and Expo. […]
