New MRAA Partner Expands Dealer Education Efforts Within Digital Marketing MINNEAPOLIS (June 8, 2026) — The Marine Retailers Association of the Americas (MRAA) announced today that DealersChoice Solutions by Mannix Marketing has increased its commitment to the association, upgrading to
Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They
• Webinar: MRAA Education Champion IDS Marine & PCLM Business Solutions Host Free Webinar — April 14 Guessing why your customers boats are sitting longer than they should is not the approach your service department needs. You have a lot
By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Efficiency and cycle time play a major role in handling spring service load. When your dealership’s technicians have the right information, confirmed parts and fewer interruptions, repairs
By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives
By Jared Zimlin, Director of Business Development, Elite Recreational Finance, an MRAA Education Champion With more boat buyers beginning their journey online — and 65% of them using financing to purchase their dream boat — what’s one simple shift you can
MRAA Partner News MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces that My Financing USA has elevated its support of the marine industry by upgrading to an Education Champion partner. This advancement underscores My Financing
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims
By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits
• Industry survey – Your feedback will help to uncover unexpected and effective service items that influence RECT We have heard it before. We will hear it again. Repair Event Cycle Time is the most important KPI to influence customer
• Warranty – The Biggest Untapped Profit Center at Your Dealership IDS, an MRAA Education Champion, is hosting an industry webinar entitled “Warranty – The Biggest Untapped Profit Center at Your Dealership.” Details: You probably have a goldmine of uncollected
