• Webinar: MRAA Education Champion IDS Marine & PCLM Business Solutions Host Free Webinar — April 14 Guessing why your customers boats are sitting longer than they should is not the approach your service department needs. You have a lot of service data at your disposal, so knowing how to use it and include it […]
Tag: MRAA Education Champions
Efficiency & Cycle Time: The Keys to Handling Spring Service Volume
By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Efficiency and cycle time play a major role in handling spring service load. When your dealership’s technicians have the right information, confirmed parts and fewer interruptions, repairs move faster and your shop(s) stay on schedule. A streamlined process helps dealers increase capacity […]
Build Customer Loyalty Through Smart Training in Marine Service
By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
One Simple Shift — Boost Your Online Visibility and Finance Penetration
By Jared Zimlin, Director of Business Development, Elite Recreational Finance, an MRAA Education Champion With more boat buyers beginning their journey online — and 65% of them using financing to purchase their dream boat — what’s one simple shift you can make today to dramatically increase both your online visibility and finance penetration? It all comes […]
My Financing USA Advances to MRAA Education Champion
MRAA Partner News MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces that My Financing USA has elevated its support of the marine industry by upgrading to an Education Champion partner. This advancement underscores My Financing USA’s deep commitment to dealer success, customer satisfaction and educational excellence within the recreational boating […]
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
5 Reasons to Use Social Media at Your Dealership
By Keona Frasier, Boatmart.com Social media outlets provide an invaluable avenue for you to reach consumers right where they are (here’s a hint: they’re on their phones). Connecting with your customers in such a direct way has some major benefits for the reputation, growth and profits of your dealership: The plethora of social media channels […]
Repair Event Cycle Time
• Industry survey – Your feedback will help to uncover unexpected and effective service items that influence RECT We have heard it before. We will hear it again. Repair Event Cycle Time is the most important KPI to influence customer satisfaction. Boaters only have so many days to get out on their boat. Wind, Waves, […]
IDS to Host Industry Webinar
• Warranty – The Biggest Untapped Profit Center at Your Dealership IDS, an MRAA Education Champion, is hosting an industry webinar entitled “Warranty – The Biggest Untapped Profit Center at Your Dealership.” Details: You probably have a goldmine of uncollected revenue sitting in your lot right now. Everyone thinks of warranty as a post-sale upsell […]