More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
Tag: MRAA Platinum Partners
From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
Qwest Pontoons Commits to Platinum Partner Membership
MINNEAPOLIS, April 29 — The Marine Retailers Association of the Americas (MRAA) announces that Qwest Pontoons commits to Platinum Partner Membership with the association. As a new Platinum Partner Member of the MRAA, Qwest Pontoons has joined like-minded marine businesses who are committed to driving innovation and supporting long-term growth within the dealer network. By […]
Searchshop Commits to Platinum Partner Membership
MINNEAPOLIS, April 29 – The Marine Retailers Association of the Americas (MRAA) announces that Searchshop commits to Platinum Partner Membership with the association. As a Platinum Partner Member of the MRAA, Searchshop helps to shape the future of the marine dealer network by championing initiatives that foster long-term growth and sustainability. Its involvement supports essential […]
6 Benefits of an F&I Department
• The Critical Role of F&I Departments in Marine Dealerships: Enhancing Profitability and Customer Satisfaction By Brenda Cline-Kereakes, COO, Line\5 In the marine industry, delivering an exceptional customer experience is just as crucial as selling boats. Yet, many dealerships overlook one of the most powerful tools for ensuring customer satisfaction, financial stability and long-term profitability […]
Spectrum Color Commits to Platinum Partner Membership
BROOKLYN PARK, March 24 – The Marine Retailers Association of the Americas (MRAA) announces Spectrum Color commits to Platinum Partner Membership and will be exhibiting at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner Member of the MRAA, Spectrum Color plays an essential role in supporting the growth and success of the marine […]
Protect Consumer Information with a Digital Deal Jacket
• Advanced tools help your dealership reduce leaks and safeguard vital data By Ken Hill, Managing Director, 700Credit, an MRAA Platinum Partner In today’s digital age, dealerships have embraced many technological advancements to streamline operations and enhance customer experiences. Among these, the digitalization of Deal Jackets — the comprehensive records that encapsulate every aspect of […]
Line\5 Financing Company Increases MRAA Support as Platinum Partner Member
MINNEAPOLIS, DECEMBER 6, 2024– The Marine Retailers Association of the Americas announces Line\5, a leading F&I provider in the automotive, RV, powersports and marine industries, has strengthened its support by upgrading to a Platinum Partner Membership for 2025. As a Platinum Partner, Line\5 provides significant support for the association while receiving increased marketing exposure, Dealer […]
Dealer Pay Commits to Platinum Partner Membership, Dealer Week Educational Session Sponsorship
MINNEAPOLIS, Dec. 2 – The Marine Retailers Association of the Americas announces Dealer Pay has committed to the association as a Platinum Partner Member, and will sponsor a special Dealer Week 2024 educational session next week. Through Platinum Partner Membership, Dealer Pay provides significant support for the association while receiving increased marketing exposure, Dealer Week […]
APCO Holdings, LLC, Announces Two Acquisitions
Capital Administrative Professionals, LLC NORCROSS, GA., July 1, 2024 — APCO Holdings, LLC (APCO), a leading provider and administrator of automotive Finance & Insurance (F&I) products and home to the EasyCare, National Auto Care (now EasyCare), GWC Warranty, and Crystal Fusion brands, has acquired Capital Administrative Professionals, LLC. This strategic acquisition is one of two […]
